Baldinini

Client: Baldinini, Baldinini Trend
Services: Social Media Management, Content Production

SOCIAL MEDIA STRATEGY

In 2018 Digital Dust managed the social profiles of the Baldinini brand and from 2018 until today also manages the social channels of Baldinini Trend.

With the aim of increasing awareness, engagement and consideration on brand’s official social channels, Digital Dust has developed a targeted strategy for each channel to increase the appeal for the target audience.

The creation of a sales-oriented editorial plan in line with the commercial needs of the brands has made the social platforms a real showcase for new products.

The brand’s Instagram platform recorded the following growth spreads over a period of six months (January-June 2018):

FOLLOWER GROWTH RATE (MAIN)

+14%

ENGAGEMENT RATE (MAIN)

+45%

FOLLOWER GROWTH RATE (TREND)

+47%

ENGAGEMENT RATE (TREND)

+308%

CONTENT PRODUCTION

Digital Dust has also created ad hoc photographic contents both in studio and outdoor, still life and worn to make social media always attractive and innovative.

SOME CONTENTS