Calvin Klein

Client: Calvin Klein
Services: Influencer Marketing

DIGITAL CAMPAIGN

In 2016, Digital Dust managed a full annual influencer strategy for CK Watches new models: #CKWatches.

The main goal was to create brand awareness in Asia, the campaign manage to introduce the brand and its products into the asian market and target involving the local social media channels.

SOME INFLUENCERS
He Sui

Han Huo Huo

Ami Aya

Ploy Chava

SOME CONTENTS
RESULTS

TOTAL REACH

42M

IMPRESSIONS

10M

ENGAGEMENT RATE

+3%