Car Shoe

Client: Car Shoe
Services: Content Production


Digital Dust helps Car Shoe in its digital growth path to create contents that can highlight the brand’s values through an art direction project that aims to enrich the storytelling with a strong care for aesthetics and narrative.

Digital Dust supports Car Shoe in defining a new identity and a strategy around it, building a tailor made editorial plan that can represent the Car Shoe man.

Freedom and travel are the key topics in the Drive Your Steps creative concept that is told through the brand’s social media channels and that guides its online communication.

The new creative direction addresses the Car Shoe consumers, self confident women and men that are in charge of their own life: those who wear a Car Shoe are aware of their own abilities and are always ready to leave for any destination.