For the SS20 season Digital Dust collaborates with Car Shoe by taking care of the the art direction and content production of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity.
In order to emphasize the Car Shoe model of the season : Supernova, Digital Dust suggests an outdoor shooting during the night featuring the concept of Summer Escape.
A group of friends, boys and girls, lives the city.
They are young, beautiful, sophisticated and hard working.
When they leave their offices in the evening, they have a strong desire to live the summer night and wearing Supernova shoes they skate and crave for adventures. In the urban mist they go searching for pure amusement, playing, laughing, moving in the streets.
All the contents produced will be available as print ADV worldwide and online on brand’s social media channels, in order to communicate and enrich the editorial plan of Car Shoe, made in Digital Dust.
Tutti i contenuti prodotti saranno disponibili come Campagna ADV stampa mondiale e online sui canali social del brand, per comunicare ed arricchire il piano editoriale di Car Shoe, made in Digital Dust.
Digital Dust helps Car Shoe in its digital growth path to create contents that can highlight the brand’s values through an art direction project that aims to enrich the storytelling with a strong care for aesthetics and narrative.
Digital Dust supports Car Shoe in defining a new identity and a strategy around it, building a tailor made editorial plan that can represent the Car Shoe man.
Freedom and travel are the key topics in the Drive Your Steps creative concept that is told through the brand’s social media channels and that guides its online communication.
For the launch of the new Car Shoe FLAME collection, Digital Dust has created a digital campaign involving different influencers from Italy and United Kingdom, who have made shots with a street style taste, highlighting their shoes and using the #CarShoeOnFire hashtags and #Flames.