To give a communication boost to the launch of the new Sacred Nature line by Comfort Zone in Selfridges stores in the UK, Digital Dust designed and managed a digital campaign involving 4 talents with a strong focus on skincare and sustainability.
To support the digital campaign, Digital Dust coordinated a seeding activity that involved numerous British talents. The talents have been sent the line products as well as a green gift to highlight the strong sustainability focus of Sacred Nature.
Digital Dust collaborates with Comfort Zone to create awareness on the product and increase engagement and consideration on the official social channels of the brand.
To give visibility to the launch of the new Comfort Zone’s line, Sacred Nature, Digital Dust has developed a dedicated content production, coordinating the whole process from creative brainstorming to shooting.
Digital Dust has conceived and executed ad hoc photographic services dealing at 360° with the artistic direction of the various contents, making a visual and a homogeneous image in line with the brand identity and its pillars.