Corona

Client: Corona
Services: Influencer Marketing

DIGITAL CAMPAIGN

In 2016 Corona asked Digital Dust to realize a digital campaign with the aim of creating buzz and giving visibility to the annual edition of Corona Sunset Festival in Rimini, a musical event sponsored by the brand.

Using the hashtags #coronasunsets and #coronaextra, the influencers shared pics and videos both on Instagram and Snapchat, showing their followers their personal experience.

INFLUENCERS
Andrea Marcaccini

Brina Knauss

Giulia Calcaterra

SOME CONTENTS
RESULTS

TOTAL REACH

272K

IMPRESSIONS

10K

ENGAGEMENT RATE

1.2%