Diego Dalla Palma

Client: Diego Dalla Palma
Services: Influencer Marketing, Social Media Management & Content Production

DIGITAL CAMPAIGN

Digital Dust manages all of the digital PR activities for Diego dalla Palma Milano, historical Italian cosmetic brand well known for its expertise and the quality of its products.

Throughout the years a lot of different activities have been carried out, such as seedings and digital campaigns involving beauty, fashion and lifestyle influencers, generating a continuous online buzz on social media such as Instagram and YouTube.

Digital Dust created a strong bond between the brand and the influencers, continuously inspiring their interest and curiosity, always  developing new creative ideas and creating appealing packagings to send the products to encourage the influencers to post numerous spontaneous contents on their social media profiles.

MY TOY BOY

On the occasion of the launching of the new and innovative MyToyBoy mascara by Diego dalla Palma Milano, Digital Dust set up and managed a digital campaign and a seeding activity to boost the launch and increase the online buzz around it.

Four very well known lifestyle and beauty influencers were involved for the campaign: Belen and Cecilia Rodriguez, Chiara Biasi and Giulia Salemi.  For the seeding activity instead more than 200 influencers were involved, all coming from very different fields like lifestyle, beauty, makeup, food, sport and more, so that a vast public could be involved.

215 contents were shared by 87 different talents, reaching a total of more than 20.600.000 followers.

SOME INFLUENCERS
Belen Rodriguez

Cecilia Rodriguez

Giulia Salemi

Chiara Biasi

SOME CONTENTS
RESULTS
TOTAL REACH

20.6M

IMPRESSIONS

8M

ENGAGEMENT RATE

+4.2%

SUNCARE LINE AND SUB-AQUEO MASCARA 2019

For Summer 2019, Digital Dustset up a seeding activity for the O’ Sole Mio suncare line by Diego dalla Palma Milano.

All talents were sent numerous products dedicated to skincare and haircare to use during the summer, like the Transparent Touch Invisible Spray, the Super Tanning Gel, the Anti Salt Water Illuminating Spray and the Hair Kit, as well as the new very waterproof Mascara Sub-Aqueo, made to resist sea water and sweating.

All products were sent inside a yellow fishnet beach bag with rackets for playing beach tennis, customized with the talent’s initials and with the Diego dalla Palma Milano logo printed on them. The customization was very appreciated and encouraged all influencers to spontaneously publish different contents.

SOME INFLUENCERS
Nicole Mazzocato

Rama Lila

Wilma Facchinetti

Veronica Ferraro

SOME CONTENTS
RESULTS
TOTAL REACH

41M

IMPRESSIONS

1.8M

ENGAGEMENT RATE

+2.6%

VERONICA FERRARO 30-DAYS BODY TRAINER KIT

To increase the visibility around the 30-day Body Trainer Kit by Diego dalla Palma Milano, an ideal body treatment to reshape the silhouette, Digital Dust has developed a digital campaign together with the well-known influencer and fitness-lover Veronica Ferraro.

Veronica was very enthusiastic about the collaboration and she made different contents like IG posts and IG stories, and thanks to this the followers expressed a strong interest in the product.

All the published contents contained the tag to the official profile of the brand @diegodallapalma_official and the hashtag #diegodallapalmamilano and # DDPbodytrainer30.

INFLUENCER
Veronica Ferraro

Veronica Ferraro

SOME CONTENTS
RESULTS
TOTAL REACH

16.4M

IMPRESSIONS

1.5M

ENGAGEMENT RATE

+1.7%

FALL/WINTER 2018

To create online buzz around the launch of the new Fall Winter 2018 Collection from Diego dalla Palma Milano, Digital Dust involved a series of fashion, beauty and lifestyle talents in a seeding activity that generated numerous contents.

The products were sent inside an elegant pink clutch, accompanied by a sophisticated box of chocolates, personalized with the initials of the talents, which recalled the colour nude and the refined and chic mood of the collection.

SOME INFLUENCERS
Diletta Amenta

Giuliana Arcarese

Laura Comolli

Martina Pinto

SOME CONTENTS
RESULTS
TOTAL REACH

7.9M

IMPRESSIONS

8.7M

ENGAGEMENT RATE

+1.2%

SUNSCREEN 2018

To give visibility to the launch of the new sunscreen products by Diego Dalla Palma, Digital Dust has carried out a fun but at the same time sophisticated seeding activity.

The products were sent to the various influencers in a black and white hatbox which, in addition to the sunscreen products, contained a straw hat in order to give an extra touch of originality.

SOME INFLUENCERS
Federica Piccinini

Nicole Pizzato

Clio Zammatteo

Giuliana Arcarese

SOME CONTENTS
RESULTS
TOTAL REACH

6.3M

IMPRESSIONS

809K

ENGAGEMENT RATE

+1%

SPRING/SUMMER 2018

To increase awareness around the launch of the new Spring/Summer 2018 collection, Digital Dust realized a seeding activity taking inspiration from the third galactic era.

The products were sent to the talents accompanied by pink wigs in order to foster publication on the various social channels.

SOME INFLUENCERS
Federica Piccinini

Alice De Togni

Martina Pinto

Giuliana Arcarese

SOME CONTENTS
RESULTS
TOTAL REACH

2.9M

IMPRESSIONS

355K

ENGAGEMENT RATE

+1%

GOLD INFUSION

On the occasion of the launch of the Gold Infusion line by Diego dalla PalmaDigital Dust conceived a digital campaign involving two main ambassadors and a seeding activity to communicate the properties of the product.

AMBASSADORS
Clio Zammatteo

Federica Piccinini

SOME INFLUENCERS
Martina Pinto

Chiara Maci

Michela Parisi

Camila Raznovich

SOME CONTENTS
RESULTS

TOTAL REACH

5.7M

IMPRESSIONS

2M

ENGAGEMENT RATE

3.2M

SOCIAL MEDIA MANAGEMENT

From 2015 to 2017 Digital Dust has managed the Facebook and Instagram profiles of Diego dalla Palma.

Since 2015, Digital Dust has created a digital strategy with the aim of increasing brand awareness, engagement and consideration on official social channels, while increasing the appeal for the target audience.

The editorial plan has always been sales-oriented and in line with the brand’s commercial needs, making social media a showcase for the brand’s products.

The Instagram profile of the brand has recorded the following growth differentials over a period of 6 months (July 2017 – December 2017), compared to the previous period:

FOLLOWER GROWTH RATE

+28%

ENGAGEMENT RATE

+227%

In the same period, the brand’s Facebook profile recorded the following growth differentials:

FOLLOWER GROWTH RATE

+6.6%

ENGAGEMENT RATE

+63%

CONTENT PRODUCTION

Digital Dust has also designed and created ad-hoc photographic services, taking care of the art direction of different contents – still life or editorials – guaranteeing visual homogeneity and an image in line with the brand identity.

SOME CONTENTS