Fage

Client: FAGE
Services: Influencer Marketing

DIGITAL CAMPAIGN

Digital Dust has developed a digital pr campaign that has brought great visibility to the products of the FAGE Total line 0%, 2% and 5% and generated numerous social content.

For the activity has been involved 15 Italian talents who have made various contents on Instagram. Some gave vent to their creativity by publishing recipes that saw FAGE products as protagonists, others published product placement content.

Each content included the use of the hashtag #BiancoNataleconFage, #Yogurt and #FAGETotal and the tag to the official profile @fage_italia.

SOME INFLUENCERS
Costanza Caracciolo

Federica Fontana

Rossella Fiamingo

Alessia Melpignano

Davide Campagna

Valentina Boccia

Sonia Paladini

Eleonora Rubaltelli

SOME CONTENTS
RESULTS

TOTAL REACH

2.6M

IMPRESSIONS

3.3M

ENGAGEMENT RATE

+3.8%