Invicta chose Digital Dust to relaunch the brand’s communication strategy, refreshing it with impactful and original ideas. Digital Dust aims at building a strong new storytelling and the content creation for Invicta’s social media channels, taking care of the art direction all-around.
Age of Invicta is the concept that embodies a strong and innovative strategy that revolutionises the traditional digital communication channel: Invicta is a backpack and the backpack can contain anything. Digital Dustrevised the brand’s social media channels in order to structure them as a rich and various magazine with columns dedicated to describing the Invicta world, strenghthening and enriching its presence on social media. Apart from the feed, a lot of attention has been put into the Instagram Stories, in order to increase the interactions with the users.