Lierac

Client: Lierac
Services: Influencer Marketing

DIGITAL CAMPAIGN

In 2018, to create online buzz around the launches of a series of new Lierac product lines, Digital Dust created digital campaigns involving various Italian influencers from the beauty and lifestyle world.

SPECIFIQUE

To give visibility to the new Specifique line, Digital Dust has selected some talents that explained through numerous Instagram contents the characteristics of the three product lines : Sebologie, Rosilogie and Lumilogie.

SOME INFLUENCERS
Giuliana Arcanese

Michela Parisi

Chiara Facchetti

Lolla Spano

SOME CONTENTS
RESULTS

TOTAL REACH

836K

IMPRESSIONS

1.3M

ENGAGEMENT RATE

+1.7%

SUPRA RADIANCE

On the occasion of the launch of the new Supra Radiance line, detox and anti-wrinkle creams, Digital Dust involved in a digital campaign a series of influencers who created Instagram contents using the dedicated hashtags #SupraRadiance #Lierac #LieracItalia #IlMioPotereLierac.

SOME INFLUENCERS
Martina Pinto

Nadia La Bella

Laura Anzano

Valentina Piccini

SOME CONTENTS
RESULTS

TOTAL REACH

486K

IMPRESSIONS

167K

ENGAGEMENT RATE

+1.9%

LIFT INTEGRAL

To communicate the launch of the new line Lift Integral by Lierac and create online buzz, Digital Dust has developed a digital campaign involving some well-known Italian influencers from the beauty world who have created numerous Instagram contents in which they showed their followers the peculiarities of the products.

SOME INFLUENCERS
Giuliana Arcanese

Nadia La Bella

Sabina Maffei Plozner

Sandra Bacci

SOME CONTENTS
RESULTS

TOTAL REACH

362K

IMPRESSIONS

29K

ENGAGEMENT RATE

+1.5%

DIOPTI

To increase awareness around the Diopti line for the eye contour, Digital Dust involved some influencers who created contents that highlighted the beneficial effects of the brand’s new creams.

SOME INFLUENCERS
Martina Pinto

Federica Piccinini

Vanessa Ziletti

Ludovica Sauer

SOME CONTENTS
RESULTS

TOTAL REACH

617K

IMPRESSIONS

243K

ENGAGEMENT RATE

+2.8%