Mercedes-Benz

Client: Mercedes-Benz
Services: Influencer Marketing

DIGITAL CAMPAIGN

For the launch of the new Mercedes-Benz Classe B, Digital Dust has involved some influencers who have imitated the whims of their children to invite their followers to enroll their children in casting for the new film by Gabriele Muccino “The Best Years”, which were held in several Mercedes dealerships in Italy.

SOME INFLUENCERS
The Pozzolis Family

Julia Elle

Marica Ferrillo

Olga Zappalà

SOME CONTENTS
RESULTS

TOTAL REACH

973K

IMPRESSIONS

713K

ENGAGEMENT RATE

+7.2%