Pollini

Client: Pollini
Services: Social Media Management

SOCIAL MEDIA STRATEGY

From 2017 to 2018, Digital Dust managed the Pollini’s Facebook, Instagram and Twitter profiles.

To increase consideration of the official brand channels and content engagement, Digital Dust has developed a targeted strategy for the various social channels.

With the aim of repositioning the brand, expanding the target audience to younger age groups, the new communication strategy has allowed us to model the image thanks to the visual homogeneity of the feed, despite being composed of different contents.

Furthermore, the creation of a sales oriented editorial plan in line with the brand’s commercial needs has made the social platforms a real showcase for new products, the profiles were directly connected to the brand’s official e-commerce.

The brand’s Instagram platform recorded the following growth spreads over a period of six months (August 2017 – February 2018) compared to the previous period:

FOLLOWER GROWTH RATE

+33%

ENGAGEMENT RATE

+266%

In the same period the Facebook profile of the brand recorded the following growth differentials:

FOLLOWER GROWTH RATE

+22%

ENGAGEMENT RATE

+71%

SOME CONTENTS