Prada

Client: Prada
Services: Influencer Marketing

DIGITAL CAMPAIGN

On the occasion of Art Basel Hong Kong, Prada group has organized again, at the Madame Fu palace, Prada Mode, the exclusive club inaugurated in Miami in december 2018.

The brand asked Digital Dust to develop a content production along with the influencer Aimee Song, better known as SongOfStyle.

During this experience the talent together with Digital Dust team has created numerous contents, both photos and pictures, published on her social media channels using the tag @prada and the hashtag created ad-hoc for the event #PradaModeHK. The productions have also enriched the editorial plan of the brand.

INFLUENCER
Aimee Song

Aimee Song

SOME CONTENTS
RESULTS

TOTAL REACH

5.5M

IMPRESSIONS

45M

ENGAGEMENT RATE

+5.2%