Puma Eyewear

Client: Puma Eyewear
Services: Influencer Marketing

DIGITAL CAMPAIGN

Over the years Digital Dust has collaborated with Puma Eyewear creating a series of digital campaigns to communicate the new eyewear collections.

#FLEXYOURLOOK

In April 2019, Digital Dust has organized PUMA Eyewear digital campaign #FLEXYOURLOOK, involving a series of national and international talents.

In the same days of the posting, PUMA has also launched a guerrilla marketing activity unveiling 3 graffiti in the three focus cities of the project.

SOME INFLUENCERS
Tyler Blackburn

Greta Menchi

Xenia Tchoumi

Jonathan Steinig

SOME CONTENTS
RESULTS

TOTAL REACH

11.5M

IMPRESSIONS

4.2M

ENGAGEMENT RATE

+16.7%

SPRING/SUMMER 2018

For the launch of the new Puma Eyewear Spring/Summer 2018 collection, Digital Dust has created an Instagram campaign that has involved many international talents.

The realized posts contained the official tag to the @puma brand profile and the dedicated hashtags #PUMASquad, #PumaSuede and #ForAllTime.

SOME INFLUENCERS
Tyler Blackburn

Tatjana Catic

Billy Huxley

Veronica Ferraro

SOME CONTENTS
RESULTS

TOTAL REACH

17M

IMPRESSIONS

5M

ENGAGEMENT RATE

+4%

FALL/WINTER 2017/18

For the Fall/Winter 2017/18 campaign, Puma commissioned Digital Dust to create a digital pr campaign to communicate the brand’s new eyewear collection. The aim was to give users a sense of belonging to an exclusive community through the hashtag #PUMAsquad and #KeringEyewear.

SOME INFLUENCERS
Marracash

Shea Marie

Andre Hamann

Roberta Branchini

SOME CONTENTS
RESULTS

TOTAL REACH

11.1M

IMPRESSIONS

3.5M

ENGAGEMENT RATE

+2.9%

 SPRING/SUMMER 2017

The Puma Eyewear Spring/Summer 2017 campaign involved some international talents who have produced a lot of Instagram contents. Each post contained the tag to the official Puma profile and dedicated hashtags #PUMAsquad and #KeringEyewear.

SOME INFLUENCERS
Gue Pequeno

Sita Bellan

The Native Fox

Luanna

SOME CONTENTS
RESULTS

TOTAL REACH

3.8M

IMPRESSIONS

4.7M

ENGAGEMENT RATE

+3.6%