Rame

Client: Rame
Services: Social Media Management

SOCIAL MEDIA MANAGEMENT

During 2017, Digital Dust took care of the management of the Facebook and Instagram profiles of Rame brand.

With the aim of increasing awareness, engagement and consideration of the brand on their official social channels, raising at the same time the appeal for the target audience, Digital Dust has elaborated a targeted strategy for both Rame‘s channels.

The creation of a sales oriented editorial plan in line with the brand’s commercial needs has made social platforms a veritable showcase for new products.

The Instagram platform of the brand recorded the following growth spreads over a period of 12 months (January-December 2017) compared to the previous period:

FOLLOWER GROWTH RATE

+176%

ENGAGEMENT RATE

+954%

In the same period the Facebook profile of the brand recorded the following growth differentials:

FOLLOWER GROWTH RATE

+19%

ENGAGEMENT RATE

+130%

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