To increase the brand awareness and introduce the brand’s products to the public, Digital Dust developed a seeding activity consisting in sending a personalized kit made of RVB LAB skincare and makeup products to a selected number of talents.
The selected influencers were mostly young moms and beauty experts. They were sent a survey consisting in different questions designed to deeply understand their preferences about makeup and beauty products.
Once the results were collected, personalized black beauty cases were made with the talent’s initials and the RVB LAB logo printed on them. The survey turned out to be very useful in the selection process of the products to send: the influencers really loved the products, recognizing they were selected specifically for them, and were very willing to share them on their social media channels.
The talents made numerous Instagram Stories about the products they received using the official brand’s tag and hashtag #rvblab.
Eleonora Brunacci Di Vaio
Ilaria Di Vaio
Digital Dust set up an experience at the RVB LAB headquarters in Bologna, involving 7 mommy beauty and lifestyle Italian influencers. The talents had the chance to visit the laboratories together with the RVB LAB experts and they highlighted the products’ features through their IG Posts and Stories, contributing to raise the brand awareness.
The influencers shared numerous contents tagging @rvblab and using the hashtag #RVBLABDAY, specially created for this event.
Chiara Cecilia Santamaria