Ferragamo Parfums

Client: Salvatore Ferragamo Parfums
Services: Influencer Marketing

DIGITAL CAMPAIGN

In 2016, Salvatore Ferragamo commissioned Digital Dust to create digital campaigns able to give visibility and create awareness around the fragrances of the brand in Germany, involving at the same time the online community to participate in the #ScentofLife Awards.

UOMO SALVATORE FERRAGAMO

In September 2016, Digital Dust involved some German influencers who created some contents to promote the release of the new fragrance UOMO Salvatore Ferragamo enhancing the concept of Italian style.

INFLUENCERS
Marvin Sheckler

Philipp Hehmann

Sandro Rasà

Sebastian Schmidt

SOME CONTENTS
RESULTS
TOTAL REACH

633K

IMPRESSIONS

225K

ENGAGEMENT RATE

+2.4K

UOMO SALVATORE FERRAGAMO & SIGNORINA MISTERIOSA

In December 2016, to continue the promotion of the fragrance UOMO Salvatore Ferragamo and create awareness on the fragrance Signorina Misteriosa, Digital Dust created a digital campaign involving some talent couples who created a series of contents to promote the two fragrances.

INFLUENCERS
Jacqueline Mikutas

Klemens White

Debi Flügge

Kevin Schmitz

SOME CONTENTS
RESULTS
TOTAL REACH

1.1M

IMPRESSIONS

545K

ENGAGEMENT RATE

+3.5%