Sapopa

Client: Sapopa
Services: Social Media Management, Content Production

SOCIAL MEDIA STRATEGY

From 2017 to 2018, Digital Dust managed Sapopa‘s Facebook and Instagram.

With the aim of increasing brand awareness, engagement and consideration on the official social channels of the brand, Digital Dust has developed a targeted strategy for each channel, increasing at the same time the appeal for the target audience.

The creation of a sales oriented editorial plan in line with the brand’s commercial needs has made social platforms a veritable showcase for new products.

The Instagram profile of the brand recorded the following growth differentials:

FOLLOWER GROWTH RATE

+172.7%

ENGAGEMENT RATE

+401%

In the same period, the brand’s Facebook profile recorded the following growth differentials:

FOLLOWER GROWTH RATE

+10.5%

ENGAGEMENT RATE

+85%

CONTENT PRODUCTION

In order to create a social identity capable of reflecting the intrinsic values of the brand and expressing a heterogeneous  feed, Digital Dust has taken care of the art direction of the different contents ensuring visual homogeneity and an image in line with the brand identity.

SOME CONTENTS