Tom Ford Beauty

Client: Tom Ford Beauty
Services: Influencer Marketing

DIGITAL CAMPAIGN

In 2014 Tom Ford asked Digital Dust to create a digital pr campaign to give visibility to his limited edition lipsticks “Lips and Boys” and create online buzz.

INFLUENCERS
Eleonora Carisi

Erika Boldrin

Patricia Manfield

Negin Mirsalehi

SOME CONTENTS
RESULTS

TOTAL REACH

3.3M

IMPRESSIONS

930K

ENGAGEMENT RATE

+2.9%