Trussardi

Client: Trussardi
Services: Influencer Marketing

DIGITAL CAMPAIGN

In 2016, Digital Dust was commissioned by Trussardi to carry out a digital pr campaign not only to grow the Instagram profile of the brand, but to introduce the new Lovy bag.

Have been involved numerous international talents who have made ad hoc contents using the dedicated hashtag #LOVYbag.

SOME INFLUENCERS
Negin Mirsalehi

Erika Boldrin

Patricia Manfield

Valentina Siragusa

SOME CONTENTS
RESULTS

TOTAL REACH

10.6M

TOTAL IMPRESSIONS

8.7M

ENGAGEMENT RATE

+3.7%