{"id":10041,"date":"2022-08-28T15:38:19","date_gmt":"2022-08-28T15:38:19","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=10041"},"modified":"2022-10-28T14:14:18","modified_gmt":"2022-10-28T14:14:18","slug":"lartisan-parfumeur","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/lartisan-parfumeur\/","title":{"rendered":"L’Artisan Parfumeur"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666966450920{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666966201633{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

33 ABYSSAE<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666966117044{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of the new fragrance 33 Abyssae<\/strong><\/em> from L’Artisan Parfumeur’s<\/strong> La Botanique collection, Digital Dust<\/i> structured a seeding activity with 20 talents.<\/p>\n

The campaign involved personalities passionate about the world of fragrances combined with positional talents, and a box created in collaboration with Frida’s was sent out, containing a floral composition designed for the occasion and inspired by the essence of the fragrance.<\/p>\n

Among the talents involved: Rocio Morales, Beatrice Bruschi, Benedetta Gargari, and Rossella Migliaccio.<\/p>\n

Finally, to create online buzz and seal the collaboration between the two brands, a Reel showing the creation of the floral composition intended for all the talents involved in the campaign was posted on Frida’s Italia Instagram profile.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666966231795{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid element_width=”3″ grid_id=”vc_gid:1666966439568-7ce222b0-c51e-4″ include=”10497,10499,10500,10501″][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+375.7K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black”][vc_column_text]\n

OVERALL IMPRESSIONS<\/p>\n

+163.7K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black”][vc_column_text]\n

TOTAL REACH<\/p>\n

+155.8K<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1666966080898{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SEEDING ACTIVITY<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666966117044{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of the new fragrance 33 Abyssae<\/strong><\/em> from L’Artisan Parfumeur’s<\/strong> La Botanique collection, Digital Dust<\/i> structured a seeding activity with 20 talents.<\/p>\n

The campaign involved personalities passionate about the world of fragrances combined with positional talents, and a box created in collaboration with Frida’s was sent out, containing a floral composition designed for the occasion and inspired by the essence of the fragrance.<\/p>\n

Among the talents involved: Rocio Morales, Beatrice Bruschi, Benedetta Gargari, and Rossella Migliaccio.<\/p>\n

Finally, to create online buzz and seal the collaboration between the two brands, a Reel showing the creation of the floral composition intended for all the talents involved in the campaign was posted on Frida’s Italia Instagram profile.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666966231795{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid element_width=”2″ grid_id=”vc_gid:1666966439569-5ae9ee00-1c85-1″ include=”10505,10506,10507,10508,10509,10510″][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+3.3M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black”][vc_column_text]\n

OVERALL IMPRESSIONS<\/p>\n

+272.2K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black”][vc_column_text]\n

TOTAL REACH<\/p>\n

+140.3K<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1666966056080{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

MEMOIRE DE ROSES<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666966040361{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of the new fragrance Memoire De Roses<\/strong> de L’Artisan Parfumeur, Digital Dust<\/em> has structured a seeding campaign which involved 30 talents for the reception of a special floral box containing the fragrance.<\/p>\n

The box was created in collaboration with Frida’s, that created an elaborate floral composition designed for the occasion and inspired by the notes of the fragrance.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1620040290458{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid element_width=”3″ grid_id=”vc_gid:1666966439570-7ad43240-2d8b-5″ include=”10066,10067,10068,10069,10070,10071,10072″][vc_column_text css=”.vc_custom_1620040313785{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+4,3M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black”][vc_column_text]\n

OVERALL IMPRESSIONS<\/p>\n

+208,6K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+4,18K<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_empty_space][vc_column_text css=”.vc_custom_1656429663096{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

LA BOTANIQUE<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1656429685664{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of the Obscuratio <\/i>and Crepusculum Mirabile <\/i>fragrances, from the La Botanique<\/i><\/b><\/span> collection by L’Artisan Parfumeur,<\/b><\/span> Digital Dust s<\/i>et up and coordinated a digital campaign <\/b><\/span>accompanied by a seeding <\/b><\/span>activity, which involved numerous influencers including Gotto Calendoli, Eigei Scrive, Giulia Torelli and Sara Puccinelli.<\/p>\n

Every talent received a special box containing the fragrances and embellished with a floral composition inspired by the notes of the fragrances.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1620040290458{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1666966439571-2ebb94e4-b017-7″ include=”10080,10081,10082,10083,10084,10085″][vc_column_text css=”.vc_custom_1620040313785{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+859K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+981,4K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

SWIPE UP<\/p>\n

+470K<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666966450920{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL INFLUENCER CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1666966201633{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”] 33 ABYSSAE [\/vc_column_text][vc_column_text…<\/p>\n","protected":false},"author":13,"featured_media":10501,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-10041","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty","portfolio-category-fashion","portfolio-category-food-beverage"],"acf":[],"yoast_head":"\nL'Artisan Parfumeur Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"L'Artisan Parfumeur Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/lartisan-parfumeur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Artisan Parfumeur Case History | Digital Dust 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