{"id":10102,"date":"2022-06-01T08:00:55","date_gmt":"2022-06-01T08:00:55","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=10102"},"modified":"2023-11-20T08:26:36","modified_gmt":"2023-11-20T08:26:36","slug":"penhaligons-london","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/","title":{"rendered":"Penhaligon’s London"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1656413220753{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1656424548472{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

HALFETI CEDAR<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1656424580575{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of the new fragrance Halfeti di Penhaligon\u2019s London, Digital Dust has structured a seeding campaign which involved 12 talents for the reception of a special floral box containing the fragrance.<\/p>\n

The box was created in collaboration with Frida’s, that created an elaborate floral composition designed for the occasion and inspired by the notes of the fragrance.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1620040290458{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1656424469781-39ed60a1-b242-3″ include=”10099,10098,10097,10096,10095,10094″][vc_column_text css=”.vc_custom_1620040313785{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

OVERALL FANBASE<\/p>\n

+1,5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

OVERALL IMPRESSIONS<\/p>\n

+97,8K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+15,7%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1623916756022{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;paddiang-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1623946274562{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

The objective was to generate online buzz<\/b><\/span> for the launch of the Babylon<\/strong> fragrance.<\/p>\n

By involving a series of digital influencer with high interest in niche fragrances, Digital Dust has managed a seeding with activation project. 15 influncers were selected to be a part of the activities and 3 of them have been activated in order to publish an established set of Instagram Stories with the swipe up to the Mazzolari Profumerie’s website: Lorenzo Bises, Elettra Lastra and Maria Host-Ivessich.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1623918360305{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Carlo Mengucci<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Elettra Lastra<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Lorenzo Bises<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ludovica Sauer<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1620040290458{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1623945748908-f3e354e8-c971-1″ include=”8963,8967,8965,8972,8969,8968″][vc_column_text css=”.vc_custom_1620040313785{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+2.5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+814.5K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1656413220753{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL INFLUENCER CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1656424548472{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”] HALFETI CEDAR [\/vc_column_text][vc_column_text…<\/p>\n","protected":false},"author":13,"featured_media":10098,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-10102","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty"],"acf":[],"yoast_head":"\nPenhaligon's London Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Penhaligon's London Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penhaligon's London Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Penhaligon's London Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-20T08:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2022\/06\/rockandfiocc_273920432_1066403300873060_6981941517029943772_n.jpg?fit=1440%2C1800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/penhaligons-london\\\/\",\"url\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/penhaligons-london\\\/\",\"name\":\"Penhaligon's London Case History | Digital Dust Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/penhaligons-london\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/penhaligons-london\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/rockandfiocc_273920432_1066403300873060_6981941517029943772_n.jpg?fit=1440%2C1800&ssl=1\",\"datePublished\":\"2022-06-01T08:00:55+00:00\",\"dateModified\":\"2023-11-20T08:26:36+00:00\",\"description\":\"Penhaligon's London Case History: scopri il progetto digital che abbiamo realizzato.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/penhaligons-london\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/penhaligons-london\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/penhaligons-london\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/rockandfiocc_273920432_1066403300873060_6981941517029943772_n.jpg?fit=1440%2C1800&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/rockandfiocc_273920432_1066403300873060_6981941517029943772_n.jpg?fit=1440%2C1800&ssl=1\",\"width\":1440,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/penhaligons-london\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Penhaligon’s London\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#website\",\"url\":\"https:\\\/\\\/digitaldustagency.com\\\/\",\"name\":\"Digital Dust Agency\",\"description\":\"Milano\",\"publisher\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digitaldustagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#organization\",\"name\":\"Digital Dust Agency\",\"url\":\"https:\\\/\\\/digitaldustagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/logo.png\",\"width\":1000,\"height\":1000,\"caption\":\"Digital Dust Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Penhaligon's London Case History | Digital Dust Agency","description":"Penhaligon's London Case History: scopri il progetto digital che abbiamo realizzato.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/","og_locale":"en_US","og_type":"article","og_title":"Penhaligon's London Case History | Digital Dust Agency","og_description":"Penhaligon's London Case History: scopri il progetto digital che abbiamo realizzato.","og_url":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/","og_site_name":"Digital Dust Agency","article_modified_time":"2023-11-20T08:26:36+00:00","og_image":[{"width":1440,"height":1800,"url":"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2022\/06\/rockandfiocc_273920432_1066403300873060_6981941517029943772_n.jpg?fit=1440%2C1800&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/","url":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/","name":"Penhaligon's London Case History | Digital Dust Agency","isPartOf":{"@id":"https:\/\/digitaldustagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/#primaryimage"},"image":{"@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2022\/06\/rockandfiocc_273920432_1066403300873060_6981941517029943772_n.jpg?fit=1440%2C1800&ssl=1","datePublished":"2022-06-01T08:00:55+00:00","dateModified":"2023-11-20T08:26:36+00:00","description":"Penhaligon's London Case History: scopri il progetto digital che abbiamo realizzato.","breadcrumb":{"@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/#primaryimage","url":"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2022\/06\/rockandfiocc_273920432_1066403300873060_6981941517029943772_n.jpg?fit=1440%2C1800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2022\/06\/rockandfiocc_273920432_1066403300873060_6981941517029943772_n.jpg?fit=1440%2C1800&ssl=1","width":1440,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/penhaligons-london\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitaldustagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"Penhaligon’s London"}]},{"@type":"WebSite","@id":"https:\/\/digitaldustagency.com\/#website","url":"https:\/\/digitaldustagency.com\/","name":"Digital Dust Agency","description":"Milano","publisher":{"@id":"https:\/\/digitaldustagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitaldustagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digitaldustagency.com\/#organization","name":"Digital Dust Agency","url":"https:\/\/digitaldustagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitaldustagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/logo.png","contentUrl":"https:\/\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/logo.png","width":1000,"height":1000,"caption":"Digital Dust Agency"},"image":{"@id":"https:\/\/digitaldustagency.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/portfolio\/10102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/comments?post=10102"}],"version-history":[{"count":3,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/portfolio\/10102\/revisions"}],"predecessor-version":[{"id":11405,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/portfolio\/10102\/revisions\/11405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/media\/10098"}],"wp:attachment":[{"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/media?parent=10102"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/tags?post=10102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}