{"id":10223,"date":"2022-07-15T13:23:54","date_gmt":"2022-07-15T13:23:54","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=10223"},"modified":"2022-10-27T10:57:20","modified_gmt":"2022-10-27T10:57:20","slug":"arval","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/arval\/","title":{"rendered":"Arval"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1659100815998{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1659100846567{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Distinctly Swiss scientific rigour<\/b> and Italian creativity<\/b> are the main values of Arval Cosmetics, which are communicated on the brand’s social channels through an editorial plan with a smart and informative tone of voice<\/b>, aimed at increasing its brand awareness.\u00a0<\/span><\/p>\n

The all-round digital activity also includes content production, influencer marketing activities<\/b> and the involvement of selected content creators<\/b>.\u00a0<\/span><\/p>\n

The IGSs<\/b> have the fundamental role of increasing fan awareness and involvement through various features, as well as bringing traffic to the e-shop. Finally, Reels<\/b> showing beauty tips and tutorials are an indispensable tool for engagement at the moment.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_media_grid element_width=”3″ grid_id=”vc_gid:1666867783932-cd0a07f2-73a2-1″ include=”10210,10211,10212,10213,10214,10215,10216,10217″][vc_column_text css=”.vc_custom_1620040313785{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+37,8K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWER GROWTH<\/p>\n

+0,4%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+8,7%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666867822437{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666867887875{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In the first half of 2022<\/b>, to increase ARVAL\u2019s<\/b> brand awareness<\/b> and generate online buzz<\/b> around the most iconic make-up and skincare products, Digital Dust <\/i>has supported the brand through the involvement of talents<\/b> for targeted seedings<\/b>.<\/p>\n

Among the most important activities, in addition to those dedicated to the must-have make up products<\/b>, were also managed the ones for the solar line – The Sun<\/b> and for the iconic products of the brand Half Times <\/b>and Tan Times<\/b>.<\/p>\n[\/vc_column_text][vc_column_text]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid element_width=”6″ grid_id=”vc_gid:1666868012157-9af7e55b-6b2a-5″ include=”10466,10467,10469,10468″][vc_column_text]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+10.9M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+2.2M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

REACH<\/p>\n

+1.7M<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1659100815998{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA MANAGEMENT [\/vc_column_text][vc_column_text css=”.vc_custom_1659100846567{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Distinctly Swiss scientific rigour and…<\/p>\n","protected":false},"author":13,"featured_media":10212,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-10223","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en"],"acf":[],"yoast_head":"\nArval Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Arval Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/arval\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arval Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Arval Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta 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