{"id":10388,"date":"2022-10-01T15:50:51","date_gmt":"2022-10-01T15:50:51","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=10388"},"modified":"2024-02-15T14:40:07","modified_gmt":"2024-02-15T14:40:07","slug":"samsonite","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/samsonite\/","title":{"rendered":"Samsonite"},"content":{"rendered":"
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CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1665416551035{background-color: #fafafa !important;}”]\n

WOMAN CAMPAIGN: “BE MOVED”<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1665416607497{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n
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Digital Dust<\/em> collaborates with Samsonite<\/strong> on the occasion of the new women’s backpack collection to generate product awareness<\/strong> and increase engagement<\/strong> and consideration<\/strong> on the brand’s official social channels.<\/p>\n

Digital Dust<\/em> developed the Be Moved<\/strong> concept with a content production where four dancers, including La Scala prima ballerina Virna Toppi<\/strong>, move energetically around the city.<\/p>\n

With different actions they show the features and different comforts of the backpack that will help them feel freer, showing its practicality and how it makes everything easier in their daily lives.<\/p>\n

Digital Dust<\/em> takes care of the art direction and content production of the various contents at 360\u00b0, ensuring visual homogeneity and an image in line with the brand identity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space][vc_column_text]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid element_width=”3″ gap=”25″ grid_id=”vc_gid:1665416917781-da5f6598-2220-9″ include=”10390,10391,10392,10393″][vc_column_text css=”.vc_custom_1665416674642{background-color: #fafafa !important;}”]\n
MIX GENDER CAMPAIGN: “EXPECT ONE FOR YOU”<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1665416735940{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n
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Digital Dust<\/em> collaborates with Samsonite<\/strong> to generate product awareness<\/strong> and increase engagement<\/strong> and consideration<\/strong> on the brand’s official social channels.
\nDigital Dust<\/em> developed a dedicated content production, coordinating the entire process from creative brainstorming to the shooting.<\/p>\n

Digital Dust<\/em> conceived and realised a video campaign and an ad hoc photo shoot, taking care of the entire process through the artistic direction<\/strong> of the various contents, creating a visual and homogeneous image in line with the brand identity and its pillars.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space][vc_column_text]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid element_width=”3″ gap=”25″ grid_id=”vc_gid:1665416917782-fa8f749a-fc96-6″ include=”10394,10395,10396,10397″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1605799083313{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] CONTENT PRODUCTION [\/vc_column_text][vc_column_text css=”.vc_custom_1665416551035{background-color: #fafafa !important;}”] WOMAN CAMPAIGN: “BE MOVED” [\/vc_column_text][vc_column_text css=”.vc_custom_1665416607497{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left:…<\/p>\n","protected":false},"author":13,"featured_media":11487,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-10388","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nSamsonite Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Samsonite Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/samsonite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsonite Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Samsonite Case History: scopri il progetto digital 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