{"id":10405,"date":"2022-10-26T14:31:41","date_gmt":"2022-10-26T14:31:41","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=10405"},"modified":"2023-10-30T08:59:06","modified_gmt":"2023-10-30T08:59:06","slug":"fever-tree","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/fever-tree\/","title":{"rendered":"Fever-Tree"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666966645875{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666966699401{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n
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To give visibility to the first phase of the #MatchYourFever Contest<\/strong>,<\/i> active from July 20 to October 16, 2022, Digital Dust<\/i> engaged 5 talents. Each talent made 1 IG Post where they drink their perfect match drink, prepared using their favorite Fever-Tree<\/i> and a spirit, together with their loved one. In the 2 IGS Sets, instead, they explained the dynamics of the Contest by inviting followers to post a photo on their profiles in which they did the same.<\/p>\n

Digital Dust<\/em> takes care of the art direction and content production of the various contents at 360\u00b0, ensuring visual homogeneity and an image in line with the brand identity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid element_width=”6″ gap=”25″ grid_id=”vc_gid:1666966809613-d51cc226-ee75-9″ include=”10517,10518,10519,10520″][vc_column_text]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black”][vc_column_text]\n

OVERALL FANBASE<\/p>\n

+9.5M<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+5.7M<\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black”][vc_column_text]\n

TOTAL REACH<\/p>\n

+5.4M<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666967217612{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666967286282{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n
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The premium mixers<\/b>, characterised by their balanced aromaticity and strong character identity, with which Fever-Tree has revolutionised the world of soft-drinks are communicated on social channels through an ad hoc editorial plan<\/b> and a fresh, smart tone of voice<\/b>, aimed at increasing brand awareness<\/b>.\u00a0<\/span><\/p>\n

The IGSs<\/b> have the fundamental role of engaging the fanbase thanks to the various interactive features, as do the Reels<\/b> that show tutorials for replicating the drinks and recount the naturalness of the ingredients, characterising themselves as an essential tool at the moment and functional to engagement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid element_width=”3″ gap=”25″ grid_id=”vc_gid:1666967200890-c537a1a9-f813-2″ include=”10416,10418,10420,10412,10417,10419,10411,10410″][vc_column_text]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black”][vc_column_text]\n

TOTAL REACH<\/p>\n

+4.5M<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black”][vc_column_text]\n

FOLLOWER GROWTH<\/p>\n

+4.4%<\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+4.7%<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666966645875{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1666966699401{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] To give visibility to the first…<\/p>\n","protected":false},"author":13,"featured_media":10413,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-10405","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-food-beverage-en"],"acf":[],"yoast_head":"\nFever-Tree Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Fever-Tree Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/fever-tree\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fever-Tree Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Fever-Tree Case History: scopri il progetto digital che 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