{"id":10444,"date":"2022-08-26T15:39:36","date_gmt":"2022-08-26T15:39:36","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=10444"},"modified":"2022-10-28T13:30:04","modified_gmt":"2022-10-28T13:30:04","slug":"itinera","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/itinera\/","title":{"rendered":"Itinera"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666798325488{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666798416297{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

GFL is a producer of natural and vegan cosmetic products for the body and hair.\u00a0<\/span><\/p>\n

Itinera is the company’s new brand that is characterised by its formulations with Italian fruits and grains to stimulate a ‘travelling’ sensory journey through our unique and characteristic territory.<\/p>\n

Digital Dust is supporting GFL<\/b> in the realisation of an effective social media strategy<\/b> for the launch of Itinera<\/b> aimed at firstly increasing brand awareness<\/b>, secondly structuring and nurturing an interested and curious community<\/b>, and finally formulating an editorial plan aimed at creating engagement<\/b>.<\/p>\n

The brand values are communicated through an editorial plan supported by advertising campaigns and activities in collaboration with talent.<\/b>\u00a0<\/span><\/p>\n

The tone of voice<\/b> is fresh<\/b> and lively<\/b>, in line with the style and brand identity.<\/b><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1620040290458{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1666798295065-4cd7dffb-5fbd-10″ include=”10446,10450,10448″][vc_column_text css=”.vc_custom_1620040313785{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+2.5K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWER GROWTH<\/p>\n

+10%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+14.7%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666798540587{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666798604664{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SEEDING ACTIVITY<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666798573877{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

GFL produces natural and vegan cosmetic products for hair and body.\u00a0<\/span><\/p>\n

ITINERA is the company’s new brand that is characterized by its formulations with Italian fruits and grains in order to stimulate an “itinerant” sensory journey through our unique and distinctive territory.<\/p>\n

Digital Dust<\/i> is supporting ITINERA with a series of on-going DPR activities.\u00a0<\/span><\/p>\n

The first seeding tranche, which was held in concomitance with the arrival of summer, involved 119 talents, scrupulously selected and in line with the brand values, who received the aromatic and flavored ITINERA products. After testing them, talents informed Digital Dust <\/i>about the strong potential of the products and their validity, sharing numerous and spontaneous IG stories, IG Reel and Post in Feed.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1620040313785{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+6.2M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+605.3K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+464.9K<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1666798325488{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA MANAGEMENT [\/vc_column_text][vc_column_text css=”.vc_custom_1666798416297{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] GFL is a producer of…<\/p>\n","protected":false},"author":13,"featured_media":10449,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-10444","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en","portfolio-category-food-beverage-en"],"acf":[],"yoast_head":"\nItinera Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Itinera Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/itinera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Itinera Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Itinera Case History: scopri il progetto digital 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