{"id":11506,"date":"2024-02-15T13:23:26","date_gmt":"2024-02-15T13:23:26","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=11506"},"modified":"2024-02-15T13:23:26","modified_gmt":"2024-02-15T13:23:26","slug":"rodo","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/rodo\/","title":{"rendered":"RODO"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1708002676345{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

OVERVIEW<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1708002712697{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Rodo<\/strong>, a historic luxury accessories brand founded in 1956, has relied on the expertise of Digital Dust<\/em> for a comprehensive communication plan, which includes Influencer Marketing, Seeding, and Digital PR activities, with the aim of increasing visibility and brand awareness in Italy and consolidating its success in the USA market. The activities carried out to support the brand include:<\/p>\n

\u2713 Influencer Marketing
\n\u2713 DPR & Seeding Activities
\n\u2713 MFW Events<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1708002763390{background-color: #fafafa !important;}”]\n

ANNUAL DIGITAL CAMPAIGN<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1708002806369{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> coordinated 4 digital campaigns involving 9 Italian and American talents and celebrities with a high-end fashion positioning, to showcase the SS23 and FW23 collections and communicate their values of quality, sophistication, and Made in Italy tradition. The campaign’s concept revolves around a “journey” through Rodo<\/strong>‘s values, which will be associated with the four primary natural elements: fire, air, water, and earth.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964648366{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid element_width=”3″ gap=”25″ grid_id=”vc_gid:1708001747652-c718d1ce-1ac4-7″ include=”11494,11495,11496,11497″][vc_column_text css=”.vc_custom_1666964181429{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n
TOTAL FANBASE<\/h5>\n

+11.4M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/h5>\n

+4.5M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/h5>\n

+4.3M<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1708002942550{background-color: #fafafa !important;}”]\n

SEEDING ACTIVITY<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1708003017624{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To increase Rodo<\/strong>‘s brand awareness and generate online buzz around the brand’s most iconic products, Digital Dust<\/em> coordinated 5 seeding activities, involving 79 diverse Italian and American talents. These talents created spontaneous content, qualitatively highlighting the brand’s products provided as gifts.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964276100{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid element_width=”3″ gap=”25″ grid_id=”vc_gid:1708001747656-513babf4-23bd-1″ include=”11499,11500″][vc_column_text css=”.vc_custom_1666964181429{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n
TOTAL FANBASE<\/h5>\n

+14.7M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/h5>\n

+2.5M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/h5>\n

+2.4M<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1708003091452{background-color: #fafafa !important;}”]\n

DIGITAL PR & PRESS DAY<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1708003203440{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To increase Rodo<\/strong>‘s brand awareness and generate online buzz around its most iconic products, Digital Dust<\/em> coordinated a DPR (Digital PR) activity during the year, involving a total of 11 diverse talents. These talents created spontaneous content, highlighting the Rodo<\/strong> products provided for review and as gifts.<\/p>\n

Additionally, Digital Dust<\/em> supported invitations to the Press Days for the launch of the FW23 and SS24 collections, with a total of 37 talents attending both presentations.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964181429{background-color: #fafafa !important;}”]\n

RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n
TOTAL FANBASE<\/h5>\n

+12.3M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/h5>\n

+2.5M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/h5>\n

+2.3M<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1708002676345{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] OVERVIEW [\/vc_column_text][vc_column_text css=”.vc_custom_1708002712697{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Rodo, a historic…<\/p>\n","protected":false},"author":13,"featured_media":11503,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-11506","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nRODO Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"RODO Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/rodo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RODO Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"RODO Case History: scopri il progetto digital che abbiamo 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