{"id":2517,"date":"2019-02-03T13:37:12","date_gmt":"2019-02-03T13:37:12","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/sapopa\/"},"modified":"2019-11-13T14:01:42","modified_gmt":"2019-11-13T14:01:42","slug":"sapopa","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/sapopa\/","title":{"rendered":"Sapopa"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1573653696114{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA\u00a0STRATEGY<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1553081567005{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

From 2017 to 2018, Digital Dust\u00a0<\/em>managed Sapopa<\/strong>‘s Facebook and Instagram.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-facebook” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004542487{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1526920374572{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Facebook<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-instagram” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004606185{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1526920395657{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Instagram<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527169303615{margin-right: 1vh !important;margin-left: 1vh !important;padding-top: 4vh !important;padding-bottom: 4vh !important;}”][vc_column css=”.vc_custom_1516200473506{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1553082075236{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

With the aim of increasing brand awareness<\/strong>, engagement<\/strong> and consideration<\/strong> on the official social channels of the brand, Digital Dust\u00a0<\/em>has developed a targeted strategy for each channel, increasing at the same time the appeal for the target audience.<\/p>\n

The creation of a sales oriented editorial plan in line with the brand’s commercial needs has made social platforms a veritable showcase\u00a0<\/strong>for new products.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1553082413472{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n

The Instagram profile of the brand recorded the following growth differentials:<\/span><\/h6>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1518011058914{padding-right: 20% !important;padding-left: 20% !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1553075512656{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

FOLLOWER GROWTH RATE<\/p>\n

+172.7%<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1553075533552{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

ENGAGEMENT RATE<\/p>\n

+401%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1553082436349{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n

In the same period, the brand’s Facebook profile recorded the following growth differentials:<\/span><\/h6>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1518011058914{padding-right: 20% !important;padding-left: 20% !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1553075562082{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

FOLLOWER GROWTH RATE<\/p>\n

+10.5%<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1553075572985{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

ENGAGEMENT RATE<\/p>\n

+85%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_column_text css=”.vc_custom_1553075171699{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1553082371569{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In order to create a social identity capable of reflecting the intrinsic values<\/strong> of the brand and expressing a heterogeneous\u00a0 feed, Digital Dust\u00a0<\/em>has taken care of the art direction of the different contents ensuring visual homogeneity and an image in line with the brand identity<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1553075612983{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1573653681827-142d2aa0-2941-2″ include=”1854,1855,1856,1857,1858,1859,1860,1861,1862,1863,1864,1865,1866,1867,1868″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1573653696114{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA\u00a0STRATEGY [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1553081567005{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px…<\/p>\n","protected":false},"author":4,"featured_media":3027,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2517","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nSapopa Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Sapopa Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/sapopa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sapopa Case History | 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