{"id":4941,"date":"2019-09-15T17:00:36","date_gmt":"2019-09-15T17:00:36","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/casadei\/"},"modified":"2019-11-13T14:00:46","modified_gmt":"2019-11-13T14:00:46","slug":"casadei","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/casadei\/","title":{"rendered":"Casadei"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1573653635138{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA STRATEGY<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551710722996{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

From 2016 Digital Dust<\/em> menages all the social media profiles of the Casadei <\/strong>brand:\u00a0Instagram,\u00a0Facebook,\u00a0Twitter,\u00a0Pinterest,\u00a0Google Plus\u00a0and\u00a0YouTube.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527174356476{margin-right: 5vh !important;margin-left: 5vh !important;}”][vc_column width=”1\/3″][vc_single_image image=”6194″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”6195″ img_size=”large” alignment=”center”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”6196″ img_size=”large” alignment=”center”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-facebook” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004542487{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553481280{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Facebook<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-instagram” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004606185{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553520194{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Instagram<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-twitter” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004635851{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553538792{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Twitter<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-pinterest-p” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004671211{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553557902{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Pinterest<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-youtube” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004786829{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553570432{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

YouTube<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-google-plus” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004707852{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553582014{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Google +<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527174442888{margin-right: 1vh !important;margin-left: 1vh !important;}”][vc_column css=”.vc_custom_1548261732633{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1551710749655{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

With the aim of increasing brand awareness<\/strong>, engagement<\/strong> and consideration<\/strong> on their official social media channels Digital Dust\u00a0<\/em>has developed a focus strategy for each channel, increasing at the same time the appeal for the target audience.<\/p>\n

The creation of a sales oriented editorial plan in line with the brand’s commercial needs has made social platforms a veritable showcase<\/strong> for new products.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1551710835750{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n

The brand’s Instagram platform recorded the following growth spreads over a period of six months (August 2017 – February 2018) compared to the previous period:<\/h6>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1518011058914{padding-right: 20% !important;padding-left: 20% !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1521554520296{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

FOLLOWER GROWTH RATE<\/p>\n

+17%<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1521554526288{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

ENGAGEMENT RATE<\/p>\n

+32%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1551710907395{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n

In the same period the Facebook profile of the brand recorded the following growth differentials:<\/span><\/h6>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1548755189070{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

FOLLOWER GROWTH RATE<\/p>\n

+6.8%<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1521554749806{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

ENGAGEMENT RATE<\/p>\n

+54%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1548090575819{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1551710773779{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

In order to create a social identity capable of reflecting the intrinsic values<\/strong> of the brand and expressing a heterogeneous feed, Digital Dust<\/em> has conceived and executed ad-hoc<\/em> photo services taking care at 360\u00b0 of the art direction of the different contents\u2014still life, GIF and editorial\u2014ensuring visual homogeneity and an image in line with the brand identity<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549027561654{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1573653621938-1060a01f-7f72-4″ include=”6199,6198,6197,6202,6201,6200,6205,6204,6203,6208,6207,6206,6211,6210,6209″][vc_column_text css=”.vc_custom_1548427602848{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

INFLUENCER MARKETING<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555419904526{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555419974252{background-color: #fafafa !important;}”]\n

#CASADEISINTHECITY<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551711228832{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n
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Digital Dust<\/em> supported Casadei<\/strong> for its launch in the United States<\/strong> and increasing its awareness.<\/p>\n

Was developed a digital campaign involving the greatest American influencers who created street style contents introducing to their followers the Casadei<\/strong> world.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space][vc_column_text css=”.vc_custom_1549027567217{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Chriselle Lim<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Katherine Schwarznegger<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Louise Roe<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Martha Graeff<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Natalie Suarez<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Pari Dust<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Shae Marie<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Vanessa Hong<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_column_text css=”.vc_custom_1549027574001{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1573653621940-a1a5780e-ef77-3″ include=”627,1897,3992,3993,3994,3995″][vc_column_text css=”.vc_custom_1548090648584{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

5M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

927K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+3.5%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1555419933933{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CAPSULE COLLECTION<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551711320328{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n
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In order to increase the online consideration of Casadei<\/strong> and create captivating products, Digital Dust<\/em> suggested the creation of a limited edition capsule collection<\/strong> in collaboration with the model Lena Perminova<\/strong> who produced an exclusive collection composed of different models.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1548429693023{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

INFLUENCER<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Lena Perminova<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_column_text css=”.vc_custom_1549027593129{background-color: #fafafa !important;}”]\n

<\/h5>\n
SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid element_width=”3″ gap=”20″ grid_id=”vc_gid:1573653621943-002b2a2a-1b54-0″ include=”3996,3997,3999,4001″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1573653635138{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA STRATEGY [\/vc_column_text][vc_column_text css=”.vc_custom_1551710722996{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] From 2016 Digital Dust…<\/p>\n","protected":false},"author":4,"featured_media":6212,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-4941","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nCasadei Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Casadei Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/casadei\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casadei Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Casadei Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta 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