{"id":5074,"date":"2019-07-13T17:05:48","date_gmt":"2019-07-13T17:05:48","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/pinko\/"},"modified":"2019-10-01T12:18:01","modified_gmt":"2019-10-01T12:18:01","slug":"pinko","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/pinko\/","title":{"rendered":"Pinko"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1549288936335{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

INFLUENCER MARKETING<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549028576295{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

AMBASSADORSHIP<\/h4>\n[\/vc_column_text][vc_column_text]\n

Since 2015 Digital Dust<\/em> deals with collaborations with digital influencers for the Pinko<\/a> brand. Every year international brand ambassadors<\/strong> are chosen to dress and promote the brand on their social profiles and personal blogs, with the aim of establishing a continuous and loyal relationship. In addition to digital material, the talents take part in video and photo shoots for use and consumption of the brand.<\/p>\n

Over three years of collaboration, over 40 international influencers were involved, sponsored by Pinko<\/strong>, who also represented the brand during events such as the Fashion Weeks<\/strong> in New York<\/strong>, Milan<\/strong> and Paris<\/strong>.<\/p>\n

The ambassadors have also been involved in the creation of photo shoots and during the fashion week have been immortalized by many street style photographers, ending up on the pages of important magazines such as Vogue<\/strong>, Harper’s Bazaar<\/strong>, Elle<\/strong> and many others.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column][vc_column_text css=”.vc_custom_1549027645221{background-color: #fafafa !important;}”]\n

AMBASSADORS 2018<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Shea Marie<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Sonya Esman<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Xenia<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Diletta Amenta<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Kenza Sadoun<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Lena Perminova<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Aida Domenech<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1549027650351{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1551713540929-9bc5dd73-ae56-9″ include=”3862,3863,3864,3865,3867,3868,3869,3870,3871,3872,3873,3874″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1548152216905{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

244M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

35.7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+12.7%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column][vc_column_text css=”.vc_custom_1549027695894{background-color: #fafafa !important;}”]\n

OTHER AMBASSADORS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Tatjana Mariposa<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Eleonora Carisi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Xenia<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Masha Sedgwick<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column]\t

\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Patricia Manfield<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marta Carriedo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marta Graeff<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Sonya Esman<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column]\t

\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Maritsa<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Tamara Kalinic<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Weronika Zalazinska<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Sofie Valkiers<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1548152115072{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

EXPERIENCE<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text]\n

Parallel to the management of ambassadorship activities, Digital Dust<\/em> takes care of the conception and management of experiences<\/strong> and special projects<\/strong> for the brand since 2015, involving talent in exclusive locations.<\/p>\n

The experiences organized by Digital Dust<\/em> took place in a series of exclusive locations where photographic shoots were made for the official website, the social networks and the brand newsletter. These include Miami<\/strong> for Art Basel<\/strong>, Dubai<\/strong>, Porto Cervo<\/strong>, Florence<\/strong> during Pitti<\/strong>, New York<\/strong> and Paris<\/strong>.<\/p>\n

Were selected some locations where there was a Pinko<\/strong> store that the girls were able to visit and where they could try exclusive items<\/strong>, thus producing photographic material published on their personal profiles.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027705173{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1551713540938-44a28e3a-ac1d-5″ include=”1326,1327,1328,1329,1330,1331,1332,1333,1334,1335,1336,1337,1338,1339,1340,1341,1342,1343″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_media_grid gap=”25″ grid_id=”vc_gid:1551713540939-58b6de32-58ae-9″ include=”646,640,642,643,645,641″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1549288880135{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

EVENTS & IN STORE ACTIVITY<\/h4>\n[\/vc_column_text][vc_column_text]\n

Digital Dust<\/em> also supports Pinko<\/strong> in important moments such as events, launches of new products and store opening involving both influencers to create online buzz<\/strong> or social coverage<\/strong>, and models known locally to run with new collections.<\/p>\n

Among the places that have affected these events: Tokyo<\/strong>, Hong Kong<\/strong>, New York<\/strong>, Londra<\/strong>, Parigi<\/strong>, Milano<\/strong>, Napoli<\/strong>, Firenze<\/strong>.<\/p>\n

As for the activities in the flagship stores<\/strong>, to generate movement<\/strong> towards Pinko stores, the best solution is to organize the following activities:<\/p>\n

– \u00a0In store DJ set<\/strong> (Miranda Makaroff<\/strong> in Hong Kong and Tokyo).<\/p>\n

– Activities to promote<\/strong> a specific type of store<\/strong>, as sales points that could present ad hoc collections.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027715774{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1551713540940-6909a893-d950-8″ include=”1320,1321,1322,1323,1324,1325″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text]\n

For the launch of the Custom Love Bag<\/strong>, were involved 5 influencers, including Miranda Makaroff<\/strong> who also took care of the event’s DJ set, and a press partnership<\/strong> with Grazia Italia<\/strong> was also carried out, which produced an article dedicated to the event.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1549027720771{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_media_grid gap=”25″ grid_id=”vc_gid:1551713540943-742cadd3-bf23-7″ include=”3877,3879,3882″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1548152276250{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

\u00a0CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text]\n

To diversify and enrich the editorial proposal of the official online channels of Pinko<\/strong>, increasing awareness and appreciation online, Digital Dust<\/em> has created and produced a series of videos and photos, visually more engaging and performing than any other type of content.<\/p>\n

This type of production was created to promote the launch of individual collections<\/strong>, in order to create exceptional content.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1549027725956{background-color: #fafafa !important;}”]\n

\u00a0SOME CONTENTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_media_grid gap=”25″ grid_id=”vc_gid:1551713540949-22462987-dd66-2″ include=”3884,3885,3886,3887,3888,3889″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1549288936335{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] INFLUENCER MARKETING [\/vc_column_text][vc_column_text css=”.vc_custom_1549028576295{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style:…<\/p>\n","protected":false},"author":4,"featured_media":5076,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5074","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nPinko Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Pinko Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/pinko\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinko Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Pinko Case History: scopri il progetto digital che abbiamo 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