{"id":5116,"date":"2019-07-18T16:15:55","date_gmt":"2019-07-18T16:15:55","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/acqua-di-parma\/"},"modified":"2021-06-15T09:36:45","modified_gmt":"2021-06-15T09:36:45","slug":"acqua-di-parma-2","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/acqua-di-parma-2\/","title":{"rendered":"Acqua di Parma"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_empty_space][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549289555708{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

EXPERIENCE<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1552991331512{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To narrate the new fragrances of the Ingredient collection was involved the photographer and videomaker Gianluca Fellini<\/strong> who traveled to Dubai<\/strong> and Oman<\/strong> to talk about the places that inspired the brand’s products.<\/p>\n

The inspirational video<\/strong> shot has been also played inside the Acqua di Parma shops.<\/strong><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027967494{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_single_image image=”396″ img_size=”800×450″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”397″ img_size=”800×450″ alignment=”center”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-10 vc_col-md-9″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549289322718{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551717595953{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

On the occasion of the launch of the two new fragrances of Acqua di Parma<\/strong>‘s Ingredient Collection, Digital Dust<\/em> has created a digital campaign divided into three parts, so as to make the most of new products through effective cross-media communication.<\/p>\n[\/vc_column_text][vc_single_image image=”381″ img_size=”full”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527179717237{margin-right: 1vh !important;margin-left: 1vh !important;padding-top: 2vh !important;padding-bottom: 2vh !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1521132639868{padding-top: 1vh !important;padding-right: 1vh !important;padding-bottom: 1vh !important;padding-left: 1vh !important;}”][vc_single_image image=”816″ img_size=”full” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1521132913083{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ffffff !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1516200961591{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text animation=”animation top-to-bottom”]\n

INSTAGRAM LAUNCH<\/h4>\n

On Instagram, was created a 360\u00b0 social campaign<\/strong>, with a dedicated editorial plan that generated special multimedia content.<\/p>\n

Have been made 18 posts that were shared in mirroring on Instagram and Facebook, a YouTube video and contents specifically for the website.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom”]\n

THE PROJECT<\/h6>\n

18<\/strong><\/h3>\n

Instagram post in mirroring on Facebook<\/p>\n

1<\/strong><\/h3>\n

video YouTube<\/p>\n

6<\/strong><\/h3>\n

cut video<\/p>\n

+<\/strong><\/h3>\n

other contents for the website<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527179745739{margin-right: 5vh !important;margin-left: 5vh !important;}”][vc_column][vc_video link=”https:\/\/vimeo.com\/212080774&#8243<\/a>; align=”center” css_animation=”fadeIn”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527179751850{margin-right: 5vh !important;margin-left: 5vh !important;}”][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1526917542115{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 4vh !important;padding-right: 2vh !important;padding-bottom: 4vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n

LONGFORM & VIDEO CUTS<\/h6>\n[\/vc_column_text][vc_single_image image=”400″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1526917565791{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 4vh !important;padding-right: 2vh !important;padding-bottom: 4vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n
CONTENT PRODUCTION<\/h6>\n[\/vc_column_text][vc_single_image image=”404″ img_size=”large” alignment=”center”][\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1526917600520{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 4vh !important;padding-right: 2vh !important;padding-bottom: 4vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n
INSPIRATIONAL IMAGES<\/h6>\n[\/vc_column_text][vc_single_image image=”801″ img_size=”large” alignment=”center”][\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1526917624575{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 4vh !important;padding-right: 2vh !important;padding-bottom: 4vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n
CINEMAGRAPH ANIMATION<\/h6>\n[\/vc_column_text][vc_single_image image=”821″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1516203295206{margin-top: 3vh !important;margin-bottom: 3vh !important;}” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549289334253{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

INFLUENCER MARKETING<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549289495249{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549297867964{background-color: #fafafa !important;}”]\n

INGREDIENT COLLECTION<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1551717037812{margin-top: 5vh !important;}”]\n

To communicate the new elements of the Ingredient<\/strong> collection, was created a digital campaign with the involvement of 17 influencers – including Negin Mirsalehi<\/strong>, Matthew Zorpas<\/strong>, Eleonora Carisi<\/strong> and Marc Forne<\/strong> – who created contents shared on their Instagram profiles inspired by the theme of travel.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027916452{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Negin Mirsalehi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Matthew Zorpas<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Eleonora Carisi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marc Forne<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1549027926802{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1623749756458-43dfbb6c-64da-8″ include=”4546,4547,4548,4549,4550,4551,4552,4553,4554″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1545237078129{background-color: #fafafa !important;}”]\n
\u00a0RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917901065{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

7.4M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917905799{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

8.5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917911656{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1.4%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1549291144698{background-color: #fafafa !important;}”]\n

BLU MEDITERRANEO – CHINOTTO DI LIGURIA<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1551716715595{margin-top: 5vh !important;}”]\n

In 2018, Digital Dust<\/em> took care of the launch of the new fragrance\u00a0 of the line Acqua di Parma<\/strong> Blu Medittarraneo, Chinotto di Liguria<\/strong>, involving a series of international talents who published contents inspired by the colors and scents of summer in Italy using the dedicated hashtag #JustBreathe<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027916452{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Joan Pala<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Pari Dust<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Isabelle Thordsen<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marta Cygan<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1549292516581{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1623749756462-a471d968-6259-10″ include=”3149,3147,3144,3143,3138,3150″][vc_column_text css=”.vc_custom_1545237078129{background-color: #fafafa !important;}”]\n
\u00a0RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917901065{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

584K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917905799{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

631K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917911656{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+5.9%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1549298453097{background-color: #fafafa !important;}”]\n

BLU MEDITERRANEO<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1551716921869{margin-top: 5vh !important;}”]\n

In 2017, Digital Dust<\/strong> designed a digital campaign to communicate the launch of the exclusive customizable boxes with fragrances from the Acqua di Parma Blu Mediterraneo<\/strong> line.<\/p>\n

Were involved in the campaign some influencers, which generated contents characterized by the hashtag #WakeUpYourSenses<\/strong>, and the Canadian illustrator Jeannie Phan<\/strong>, who made drawings inspired by the different fragrances of the line.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027916452{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Sara Escudero<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Will Tylor<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Amelie Sonnerat<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Rose Thomas<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1549027926802{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1623749756474-95757e83-0876-10″ include=”3070,3069,3101,3064,3058,3063″][vc_column_text css=”.vc_custom_1545237078129{background-color: #fafafa !important;}”]\n
\u00a0RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917901065{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

487K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917905799{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

578K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917911656{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1.7%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1549300858546{background-color: #fafafa !important;}”]\n

PEONIA NOBILE<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1551717210935{margin-top: 5vh !important;}”]\n

In 2016, for the launch of Peonia Nobile<\/strong> the new female fragrance from Acqua di Parma<\/strong>\u00a0Digital Dust<\/em> developed a digital campaign that involved influencers who, through their contents, emphasized their link with the fragrance.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027916452{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alexandra Pereira<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alice De Togni<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Tamara Kalinic<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Laura Comolli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1549027926802{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1623749756483-afaf70af-750f-7″ include=”4672,4673,4674,4675,4676,4671″][vc_column_text css=”.vc_custom_1545237078129{background-color: #fafafa !important;}”]\n
\u00a0RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917901065{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

859K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917905799{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

977K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917911656{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1.7%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1549444921219{background-color: #fafafa !important;}”]\n

100 ANNI DI ACQUA DI PARMA<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1551717390185{margin-top: 5vh !important;}”]\n

Through a targeted seeding<\/strong> activity, was created buzz online around the centenary of the brand and was given visibilty to the publication “Essere Parma<\/strong>”\u00a0 a prestigious work dedicated to the city of origin of the brand, composed of a photographic volume by Giovanni Gastel<\/strong> and a novel by Antonella Boralevi<\/strong>.<\/p>\n

Digital Dust<\/em> has involved over 30 international talents inviting them to discover and share with their followers the heritage<\/strong> and values<\/strong> of the brand.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027916452{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Negin Mirsalehi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alessandra Air\u00f2<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Fabio Attanasio<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marc Forne<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1549027926802{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1623749756491-53be0d8d-9345-8″ include=”4680,4681,4682,4683,4685,4684″][vc_column_text css=”.vc_custom_1545237078129{background-color: #fafafa !important;}”]\n
\u00a0RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917901065{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

5.7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917905799{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

6.5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-3″ css=”.vc_custom_1526917911656{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1.3%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_empty_space][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549289555708{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] EXPERIENCE [\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1552991331512{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]…<\/p>\n","protected":false},"author":4,"featured_media":5118,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5116","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en"],"acf":[],"yoast_head":"\nAcqua di Parma Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Acqua di Parma Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/acqua-di-parma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acqua di Parma Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Acqua di Parma Case History: scopri il 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