{"id":5162,"date":"2019-02-11T15:23:38","date_gmt":"2019-02-11T15:23:38","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/cartiereyewear\/"},"modified":"2019-04-24T12:47:55","modified_gmt":"2019-04-24T12:47:55","slug":"cartiereyewear","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/cartiereyewear\/","title":{"rendered":"Cartier Eyewear"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-10&#8243; css=&#8221;.vc_custom_1526898541963{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 4vh !important;padding-right: 2vh !important;padding-bottom: 4vh !important;padding-left: 2vh !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1548957734413{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;]\n<h4 style=\"text-align: center;\">DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1556110070296{border-top-width: 1px !important;border-right-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-left: 2px !important;}&#8221;]\n<p style=\"text-align: center;\">In 2018 <em>Digital Dust<\/em> has invented a digital campaign for the launch of the new <strong>Cartier<\/strong> sunglasses Spring\/Summer 2018 collection.<\/p>\n<p style=\"text-align: center;\">Nine international influencers were involved in the project, including <strong>Aimee Song<\/strong>, <strong>Adam Gallagher<\/strong> and <strong>Veronica Ferraro<\/strong>, who in their shots wanted to interpret the brand&#8217;s sunglasses according to their personal style.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1549028102524{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-11&#8243;]\t<div id=\"thb-team-92\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/10\/Progetto-senza-titolo-86.png?fit=900%2C900&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Aimee Song<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/10\/Progetto-senza-titolo-85.png?fit=900%2C900&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Adam Gallagher<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/10\/Progetto-senza-titolo-88.png?fit=900%2C900&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Brittany Xavier<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/10\/Progetto-senza-titolo-92.png?fit=900%2C900&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Veronica Ferraro<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1549028107680{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=&#8221;25&#8243; grid_id=&#8221;vc_gid:1556109349623-f07ca7ae-31a3-10&#8243; include=&#8221;3506,3507,3508,3509,3510,3511,3512,3513,3514&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1545319606108{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL REACH<\/p>\n<h2 style=\"text-align: center;\">10M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 style=\"text-align: center;\">3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-gratipay&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">ENGAGEMENT RATE<\/p>\n<h2 style=\"text-align: center;\">+2.6%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-10&#8243; css=&#8221;.vc_custom_1526898541963{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 4vh !important;padding-right: 2vh !important;padding-bottom: 4vh !important;padding-left: 2vh !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1548957734413{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1556110070296{border-top-width: 1px !important;border-right-width:&hellip;<\/p>\n","protected":false},"author":4,"featured_media":5164,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5162","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cartier Eyewear Case History | Digital Dust 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