{"id":5193,"date":"2019-02-10T15:41:04","date_gmt":"2019-02-10T15:41:04","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/walt-disney\/"},"modified":"2019-05-09T13:30:26","modified_gmt":"2019-05-09T13:30:26","slug":"walt-disney","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/walt-disney\/","title":{"rendered":"Walt Disney"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1551346533571{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1556110446770{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Over the years, Digital Dust<\/em> has collaborated with Walt Disney Italy<\/strong> creating digital pr campaigns to promote the release of new movies.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1557406461914{background-color: #fafafa !important;}”]\n

DUMBO<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1557407133440{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> took care of the selection and management of the talents contacted for the creation of contents and for the participation in the premiere of the film Dumbo<\/strong>, directed by Tim Burton, in Rome.<\/p>\n

The selected influencers were all mothers and were invited to participate at the premiere accompanied by their children. The <\/span>aim<\/span><\/strong> of the contents was to show a positive <\/span>message<\/span> about the powerful <\/span>mother&son<\/b><\/span> bond<\/b><\/span>, also taking inspiration from the contents of the movie.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1557407144908{background-color: #fafafa !important;}”]\n

INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Costanza Caracciolo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Melita Toniolo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Eleonora Brunacci Di Vaio<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1557407424930{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ item=”mediaGrid_Default” grid_id=”vc_gid:1557408363036-3249c213-da4a-3″ include=”5787,5788,5789,5790,5785,5786″][vc_column_text css=”.vc_custom_1557407583378{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

2.8M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

6.2M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+10.4%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1551865702433{background-color: #fafafa !important;}”]\n

THE NUTCRACKER AND THE FOUR REALMS<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1556110436451{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In 2018 to create buzz online around the launch of the new movie The Nutcracker and the Four Realms<\/strong>, Digital Dust<\/em> has created a digital campaign involving four Italian influencers, each of which has interpreted, at the event held in Milan, a reign of the movie thanks to the make-up realized by the make-up artist Nicol\u00f2 Grossi<\/strong> and the styling edited by Peter Cardona<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551346980293{background-color: #fafafa !important;}”]\n

INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Martina Pinto<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Linda Morselli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giulia Gaudino<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Martina Luchena<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1551351606239{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1557408363041-2bd3eb89-c86a-5″ include=”4812,4810,4814,4816,4820,4818″][vc_column_text css=”.vc_custom_1551346997613{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

5.7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

6M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2.8%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1551347323781{background-color: #fafafa !important;}”]\n

COCO<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1556110690303{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In 2017 Walt Disney Italia<\/strong> has commissioned Digital Dust<\/em> to realize a digital pr campaign to communicate the imminent release of the new movie Coco<\/strong>, inviting some influencers to take part in the Italian premiere.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551351826801{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ludovica Sauer<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Fabio Volo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Cleo Toms<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Federica Piccinini<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1551353044943{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1557408363046-91f3838a-a44d-7″ include=”4824,4826,4828″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1551353079056{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

2.5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

967K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+4.1%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1516096584874{margin-top: 5vh !important;margin-bottom: 5vh !important;}”][vc_column][vc_column_text css=”.vc_custom_1551353811433{background-color: #fafafa !important;}”]\n

FROZEN<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551865265344{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

To create online buzz and increase visibility around the Disney Princess<\/strong> and Disney Frozen<\/strong> products, Digital Dust<\/em> has developed a digital campaign that has involved Italian celebrities and influencers who have made Instagram contents using the hashtags #FrozenIT<\/strong>, #DisneyPrincess<\/strong> and #25SogniNelPacchetto<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551352268864{background-color: #fafafa !important;}”]\n

INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Laura Renieri<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Melissa Satta<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Maddalena Corvaglia<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1551352740124{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1557408363048-b3710ac1-ddef-0″ include=”885,886,887″][vc_column_text css=”.vc_custom_1551360197220{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

4.5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

1.3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+5.4%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1516096584874{margin-top: 5vh !important;margin-bottom: 5vh !important;}”][vc_column][vc_column_text css=”.vc_custom_1551354624340{background-color: #fafafa !important;}”]\n

ROGUE ONE A STAR WARS STORY<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551865366322{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

On the occasion of the launch of the movie Rogue One a Star Wars Story<\/strong>, Digital Dust<\/em> has developed a digital campaign involving a series of Italian talents who have published on their Instagram profiles numerous dedicated contents using the hashtags #IRebel<\/strong> and #goRogueone<\/strong> and tags to official Instagram profiles @disneyfilmitalia<\/strong> and @starwars.IT<\/strong> creating expectations about the release of the movie.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551360598105{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giulia Gaudino<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giulia Valentina<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Armela Jakova<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Andrea Marcaccini<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1551352740124{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1557408363052-59b1a5cc-6676-3″ include=”874,878,875″][vc_column_text]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

1.2M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

870K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2.4%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1516096584874{margin-top: 5vh !important;margin-bottom: 5vh !important;}”][vc_column][vc_column_text css=”.vc_custom_1551865730539{background-color: #fafafa !important;}”]\n

THE BEAUTY AND THE BEAST<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1556110735074{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

In 2016, for the release of the movie The Beauty\u00a0and the Beast<\/strong>, Digital Dust<\/em> has selected some influencers able, through their contents, to generate buzz around the movie.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551352268864{background-color: #fafafa !important;}”]\n

INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Valentina Ferragni<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Melissa Satta<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Maddalena Corvaglia<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1551352740124{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1557408363054-f829d158-6310-6″ include=”883,882,881″][vc_column_text css=”.vc_custom_1551360970981{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

5.6M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

1.7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+3.2%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1551346533571{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1556110446770{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Over the years, Digital…<\/p>\n","protected":false},"author":4,"featured_media":5807,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5193","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-miscellaneous"],"acf":[],"yoast_head":"\nWalt Disney Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Walt Disney Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/walt-disney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walt Disney Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Walt Disney Case History: scopri il progetto digital che abbiamo 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