{"id":5237,"date":"2022-09-06T10:36:06","date_gmt":"2022-09-06T10:36:06","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/carshoe\/"},"modified":"2022-10-07T09:19:14","modified_gmt":"2022-10-07T09:19:14","slug":"carshoe","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/carshoe\/","title":{"rendered":"Car Shoe"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1605799083313{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1665134003735{background-color: #fafafa !important;}”]\n

FW 22\/23<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1665134053695{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the SS21 season Digital Dust collaborates with Car Shoe <\/b>by <\/b>taking care of <\/b>the the art direction<\/b> and content<\/b> production<\/b> of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity<\/b>.\u00a0<\/span><\/p>\n

The season’s new shoes are enhanced by a studio shoot.
\nHaving the models\/arNsts paint in a transparent glass or acrylic surface and use that as a see through piece of art showing the products in an innova0ve way through the play of strokes, angles, posing.<\/p>\n

All the contents<\/b> produced will be available as print ADV worldwide <\/b>and online<\/b> on brand\u2019s social media channels, in order to communicate and enrich the editorial plan of Car Shoe,\u00a0made in Digital Dust.<\/p>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1665134138490-23474a2c-4a01-3″ include=”10376,10377,10379″][vc_column_text css=”.vc_custom_1665133946966{background-color: #fafafa !important;}”]\n

SS 22<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1665133982355{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the SS21 season Digital Dust collaborates with Car Shoe <\/b>by <\/b>taking care of <\/b>the the art direction<\/b> and content<\/b> production<\/b> of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity<\/b>.\u00a0<\/span><\/p>\n

The season’s new shoes are enhanced by a studio shoot.
\nA twist of light and shadow for a fresher, younger mood.
\nA BTS of a typical day in the studio.
\nThe focus is on the new carshoe models, between cables, lights and backdrops<\/p>\n

All the contents<\/b> produced will be available as print ADV worldwide <\/b>and online<\/b> on brand\u2019s social media channels, in order to communicate and enrich the editorial plan of Car Shoe,\u00a0 <\/span>made in Digital Dust.<\/p>\n[\/vc_column_text][vc_masonry_media_grid element_width=”6″ gap=”25″ grid_id=”vc_gid:1665134067103-c63788d6-1093-1″ include=”10372,10374″][vc_column_text css=”.vc_custom_1621520430486{background-color: #fafafa !important;}”]\n

SS 21<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1621523937845{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the SS21<\/span> season, Digital Dust<\/em> collaborates with Car Shoe <\/b><\/span>by <\/b>taking care of <\/b>the the art direction<\/b><\/span> and content<\/b><\/span> production<\/b><\/span> of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity<\/b><\/span>.<\/p>\n

In order to emphasize the new Car Shoe models of the season, Digital Dust<\/em> suggests a shooting in studio. A seamless game of lights and shadows with a fresher and younger mood. A harmony of reflections that illuminates the iconic Driving Shoes, Supernova sneakers and Ballerina models.<\/p>\n

A particular attention is focused on the brand new Carshoe models, captured by the luminous rays that pass through the window: Tye & Dye espadrilles in fresh and summery colours, and the new light sandal, for her, embellished with jewels.<\/p>\n

All the contents<\/b><\/span> produced will be available as print ADV worldwide <\/b><\/span>and online<\/b><\/span> on brand\u2019s social media channels, in order to communicate and enrich the editorial plan of Car Shoe,\u00a0 <\/span>made in Digital Dus<\/em>t.<\/p>\n

HERE<\/a><\/span> the full video.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1599234593980{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1665134136932-c2e74fbe-c39e-7″ include=”8637,8641,8635,8629,8633,8628,8632,8639,8630″][vc_column_text css=”.vc_custom_1614612456725{background-color: #fafafa !important;}”]\n
CHESS PLAYERS<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1614612485538{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust collaborates with Car Shoe<\/b><\/span> for the Season FW21 to create awareness<\/b><\/span> on the product and increase engagement and consideration<\/b><\/span> on the official social channels of the brand.<\/p>\n

The collection presents the idea of a strong contrast of colors and graphic appeal so Digital Dust suggests the concept Chess Players<\/b><\/span>.<\/p>\n

Lights projections<\/b><\/span> from above will recreate a chess board on the studio\u2019s floor and different dancers<\/b><\/span> will walk, jump, move on the black and white boxes by simulating the same movement of the chess pieces.<\/p>\n

A movement director<\/b><\/span> will prepare the choreography and set all the dancers\u2019 moves on set while the camera will follow the feet movements in order to show the shoes at best.<\/p>\n

Digital Dust has taken care of the art direction<\/b><\/span> of the different contents at 360 \u00b0, ensuring visual homogeneity and an image in line with the brand identity<\/b><\/span>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1599234593980{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1665134067104-51a1c87c-3e15-0″ include=”8163,8160,8161,8165,8166,8164,8159,8162,8158″][vc_column_text css=”.vc_custom_1612209101062{background-color: #fafafa !important;}”]\n
FW 20\/21 \u2013 URBAN FEELING<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1605796241767{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the FW20-21<\/strong> season Digital Dust<\/em> collaborates with Car Shoe<\/strong> by taking care of the the art direction<\/strong> and content production<\/strong> of the ADV Campaign<\/strong> ensuring visual homogeneity and an image in line with the brand identity<\/strong>.<\/p>\n

In order to emphasize the new Car Shoe models of the season Digital Dust <\/em>suggests an outdoor shooting on a Rooftop featuring the concept of Urban Feeling<\/strong>.<\/p>\n

A group of friends gets together to live a different day, away from their usual routine during the autumnal\/winter season. After a rainy day they have fun in the city, playing with the puddles on the wet floor and exploring secret locations of their city.<\/p>\n

All the contents<\/strong> produced will be available as print<\/strong> ADV worldwide<\/strong> and online<\/strong> on brand\u2019s social media channels, in order to communicate and enrich the editorial plan of Car Shoe, made in Digital Dust.<\/em><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1599234593980{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1665134067104-8ad31a2c-6bf6-3″ include=”7380,7368,7374,7376,7373,7371,7370,7362,7367″][vc_column_text css=”.vc_custom_1612209124057{background-color: #fafafa !important;}”]\n
SS 20 \u2013 SUMMER ESCAPE<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1612209513086{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n
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For the SS20<\/strong> season Digital Dust<\/em> collaborates with Car Shoe<\/strong> by taking care of the the art direction<\/strong> and content production<\/strong> of the ADV Campaign<\/strong> ensuring visual homogeneity and an image in line with the brand identity<\/strong>.<\/p>\n

In order to emphasize the Car Shoe model of the season : Supernova<\/strong>, Digital Dust suggests an outdoor shooting during the night featuring the concept of Summer Escape<\/strong>.<\/p>\n

A group of friends, boys and girls, lives the city.
\nThey are young, beautiful, sophisticated and hard working. When they leave their offices in the evening, they have a strong desire to live the summer night and wearing Supernova shoes they skate and crave for adventures. In the urban mist they go searching for pure amusement, playing, laughing, moving in the streets.<\/p>\n

All the contents produced will be available as print ADV worldwide<\/strong> and online<\/strong> on brand\u2019s social media channels, in order to communicate and enrich the editorial plan of Car Shoe, made in Digital Dust.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1599237155376{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1665134067104-a87ba940-7637-4″ include=”6879,6881,6880,6882,6885,6884,6883,6886,6887″][vc_column_text css=”.vc_custom_1612209191131{background-color: #fafafa !important;}”]\n
DRIVE YOUR STEPS<\/h5>\n[\/vc_column_text][vc_column_text]\n

Digital Dust<\/em> helps Car Shoe<\/em> in its digital growth path<\/strong> to create contents that can highlight the brand\u2019s values through an art direction<\/strong> project that aims to enrich the storytelling with a strong care for<\/strong> aesthetics and narrative<\/strong>.<\/p>\n

Digital Dust<\/em> supports Car Shoe<\/em> in defining a new identity and a strategy around it<\/strong>, building a tailor made editorial plan<\/strong> that can represent the Car<\/em> Shoe<\/em> man.<\/p>\n

Freedom<\/strong> and travel<\/strong> are the key topics in the Drive Your Steps<\/strong> creative concept that is told through the brand\u2019s social media channels and that guides its online communication.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1605799148790{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1665134067105-8f9b0f1d-b89b-8″ include=”6409,6417,6410,6412,6414,6416,6406,6404,6405″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1612283023345{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1612283094136{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust <\/i>guides Car Shoe<\/b><\/span> on its digital journey aiming to create content to highlight the brand’s values<\/b><\/span> \u200b\u200bwith an art direction project<\/b><\/span> to improve the storytelling with a strong visual and narrative care.<\/p>\n

Talking about the essence<\/b><\/span> behind the brand<\/b><\/span> is the Digital Dust<\/i>\u2019s main goal that combines the content production activity a strategic consultancy on the editorial plan<\/b><\/span> and on the effective channels management<\/b><\/span>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1612283127040{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid grid_id=”vc_gid:1665134067102-20bb4822-0da2-4″ include=”9673,9677,9672,9676,9675,9674″][vc_column_text css=”.vc_custom_1545319666303{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWERS GROWTH RATE<\/p>\n

+1.14%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

AVERAGE REACH<\/p>\n

1.978<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

0.15%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1549877180088{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551866655056{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of the new Car Shoe<\/strong> FLAME collection, Digital Dust<\/em> has created a digital campaign involving different influencers from Italy and United Kingdom, who have made shots with a street style taste, highlighting their shoes and using the #CarShoeOnFire<\/strong> hashtags and #Flames<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549876967501{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
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Giotto Calendoli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Elbio Bonsaglio<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Byron Langley<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Christian Williams<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1550656226739{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1665134067105-723fa1e7-13f7-7″ include=”3433,3434,3435,3436,3438,3439″][vc_column_text css=”.vc_custom_1545319666303{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

935K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

405K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+24%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1605799083313{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] CONTENT PRODUCTION [\/vc_column_text][vc_column_text css=”.vc_custom_1665134003735{background-color: #fafafa !important;}”] FW 22\/23 [\/vc_column_text][vc_column_text css=”.vc_custom_1665134053695{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]…<\/p>\n","protected":false},"author":4,"featured_media":10380,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5237","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion"],"acf":[],"yoast_head":"\nCar Shoe Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Car Shoe Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/carshoe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Car Shoe Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Car Shoe Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/portfolio\/carshoe\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T09:19:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/09\/CARSHOE_MIDSEASON_DAY12694.jpg?fit=1920%2C1280&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" 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