{"id":5259,"date":"2019-02-08T12:38:46","date_gmt":"2019-02-08T12:38:46","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/yoox\/"},"modified":"2019-05-21T13:20:53","modified_gmt":"2019-05-21T13:20:53","slug":"yoox","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/yoox\/","title":{"rendered":"Yoox"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1548870166935{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1558444212431{background-color: #fafafa !important;}”]\n

DAISY LOVES ME 2019<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1558444797578{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In <\/span>2019<\/span>, Digital Dust<\/em> has involved the emerging Russian it-girl <\/span>Dasha<\/b><\/span> Klyukina<\/b><\/span> in the <\/span>#DaisyLovesMe<\/b><\/span> campaign in order to launch the new Yoox avatar on the Russian market. <\/span><\/p>\n

The influencer has created a post posing with the avatar and a series of stories showing also the latest feature of the Yoox app, that allows users to try on Daisy the garments for sale on the e-commerce. <\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1558444238508{background-color: #fafafa !important;}”]\n

INFLUENCER<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Dasha Klyukina<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1558444345345{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1558444194197-c18e6973-607a-2″ include=”6042,6040,6041″][vc_column_text css=”.vc_custom_1558444547412{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

2.6M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

\u00a0IMPRESSIONS<\/p>\n

1.2M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+11.9%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1549289190131{background-color: #fafafa !important;}”]\n

DAISY LOVES ME<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551868433782{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

On the occasion of the launch of the new Yoox Avatar: DAISY<\/strong> Digital Dust<\/em> has developed a digital campaign with a storytelling that revolves around her graphically<\/strong> reworking each image of the influencers involved in order to insert the Avatar of the brand.<\/p>\n

In addition to presenting the Yoox Avatar, the campaign included the launch of the new feature<\/strong> YOOX MIRROR <\/strong>implemented in the app.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027824911{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Negin Mirsalehi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Allegra Shaw<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Taylr Anne<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Aimee Cheng<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1549027830576{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1558444350152-c01ba2c2-7ff9-5″ include=”4573,4574,4575,4576,4577,4578,4579,4580,4581″][vc_column_text css=”.vc_custom_1545307287490{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

2.7M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

\u00a0IMPRESSIONS<\/p>\n

4M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+7%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_column_text css=”.vc_custom_1555420348620{background-color: #fafafa !important;}”]\n

ARTHUR ARBESSER X YOOX<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1551868637070{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In 2017 Digital Dust<\/strong> was commissioned by YOOX<\/strong> to realize a digital pr campaign for the launch of the new capsule collection created by Arthur Arbesser<\/strong>.<\/p>\n

In addition, other influencers including Alessandro Magni<\/strong>, Marco Ferrero-Iconize<\/strong> and Diletta Amenta<\/strong> participated in the launch event.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549027842066{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Tatjana Catic<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Matthias Geerts<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alex Domenech<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Miranda Makaroff<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marco Ferrero<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Aida Domenech<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alessandro Magni<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Cristina Musacchio<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1549027847041{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1558444194201-7ffdb642-3f4a-8″ include=”1663,1664,1665,1666,1667,1668″][vc_column_text css=”.vc_custom_1545307287490{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

1.1M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

\u00a0IMPRESSIONS<\/p>\n

2.3M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+4.1%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1548870166935{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1558444212431{background-color: #fafafa !important;}”] DAISY LOVES ME 2019 [\/vc_column_text][vc_column_text css=”.vc_custom_1558444797578{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right:…<\/p>\n","protected":false},"author":4,"featured_media":5261,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5259","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion"],"acf":[],"yoast_head":"\nYoox Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Yoox Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/yoox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoox Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Yoox Case History: scopri il progetto digital che abbiamo realizzato.\" 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