{"id":5295,"date":"2019-08-05T13:28:27","date_gmt":"2019-08-05T13:28:27","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/puma-kering-eyewear\/"},"modified":"2019-10-01T12:09:14","modified_gmt":"2019-10-01T12:09:14","slug":"pumaeyewear","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/pumaeyewear\/","title":{"rendered":"Puma Eyewear"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1547132829233{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;]\n<h4 style=\"text-align: center;\">DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1558013322633{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p style=\"text-align: center;\">Over the years <em>Digital Dust<\/em> has collaborated with <strong>Puma Eyewear<\/strong> creating a series of digital campaigns to communicate the new eyewear collections.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1558622098010{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">#FLEXYOURLOOK<\/h5>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1558622173038{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\">In April <\/span><span class=\"s2\"><b>2019<\/b><\/span><span class=\"s1\">, <em>Digital Dust<\/em> has organized <\/span><span class=\"s2\"><b>PUMA<\/b><\/span> <span class=\"s2\"><b>Eyewear<\/b><\/span><span class=\"s1\"> digital campaign <\/span><span class=\"s2\"><b>#FLEXYOURLOOK<\/b><\/span><span class=\"s1\">, involving a series of national and international talents. <\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\">In the same days of the posting, PUMA has also launched a guerrilla marketing activity unveiling 3 graffiti in the three focus cities of the project.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1558622189384{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME INFLUENCERS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner]\t<div id=\"thb-team-97\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2019\/02\/Progetto-senza-titolo-8-1.png?fit=800%2C800&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Tyler Blackburn<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2019\/02\/Progetto-senza-titolo-6-1.png?fit=800%2C800&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Greta Menchi<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2019\/02\/Progetto-senza-titolo-7-1.png?fit=800%2C800&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Xenia Tchoumi<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2019\/02\/Progetto-senza-titolo-5-2.png?fit=800%2C800&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Jonathan Steinig<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1558622326690{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=&#8221;25&#8243; item=&#8221;mediaGrid_Default&#8221; grid_id=&#8221;vc_gid:1558622078273-63e9a13f-79f1-5&#8243; include=&#8221;6063,6064,6065,6066,6067,6068&#8243;][vc_column_text css=&#8221;.vc_custom_1558622395050{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL REACH<\/p>\n<h2 style=\"text-align: center;\">11.5M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 style=\"text-align: center;\">4.2M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-gratipay&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">ENGAGEMENT RATE<\/p>\n<h2 style=\"text-align: center;\">+16.7%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1548088252557{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SPRING\/SUMMER 2018<\/h5>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1551952575172{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p style=\"text-align: center;\">For the launch of the new <strong>Puma Eyewear<\/strong> Spring\/Summer 2018 collection, <em>Digital Dust<\/em> has created an Instagram campaign that has involved many international talents.<\/p>\n<p style=\"text-align: center;\">The realized posts contained the official tag to the <strong>@puma<\/strong> brand profile and the dedicated hashtags <strong>#PUMASquad<\/strong>, <strong>#PumaSuede<\/strong> and <strong>#ForAllTime<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1549022135170{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-11&#8243;]\t<div id=\"thb-team-18\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"561\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.52.41.png?fit=479%2C561&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.52.41.png?w=479&amp;ssl=1 479w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.52.41.png?resize=320%2C375&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.52.41.png?resize=20%2C23&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Tyler Blackburn<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"568\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.26.47.png?fit=479%2C568&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.26.47.png?w=479&amp;ssl=1 479w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.26.47.png?resize=320%2C379&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.26.47.png?resize=20%2C24&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Tatjana Catic<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"561\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.23.42.png?fit=480%2C561&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.23.42.png?w=480&amp;ssl=1 480w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.23.42.png?resize=320%2C374&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.23.42.png?resize=20%2C23&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Billy Huxley<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"559\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.28.08.png?fit=501%2C559&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.28.08.png?w=501&amp;ssl=1 501w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.28.08.png?resize=320%2C357&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2019-01-10-alle-12.28.08.png?resize=20%2C22&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Veronica Ferraro<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1549022140657{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=&#8221;25&#8243; item=&#8221;mediaGrid_Default&#8221; grid_id=&#8221;vc_gid:1558622352908-9a07b151-1b18-0&#8243; include=&#8221;4156,4158,4159,4160,4162,4164,4165,4168,4170,4176,4177,4178&#8243;][vc_column_text css=&#8221;.vc_custom_1545306935904{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\"><strong>RESULTS<\/strong><\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL REACH<\/p>\n<h2 style=\"text-align: center;\">17M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 style=\"text-align: center;\">5M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-gratipay&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">ENGAGEMENT RATE<\/p>\n<h2 style=\"text-align: center;\">+4%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1548236157000{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">FALL\/WINTER 2017\/18<\/h5>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1556111189544{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p style=\"text-align: center;\">For the Fall\/Winter 2017\/18 campaign, <strong>Puma<\/strong> commissioned <em>Digital Dust<\/em> to create a digital pr campaign to communicate the brand&#8217;s new <strong>eyewear collection<\/strong>. The aim was to give users a sense of belonging to an exclusive community through the hashtag <strong>#PUMAsquad<\/strong> and <strong>#KeringEyewear<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1549022197267{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-11&#8243;]\t<div id=\"thb-team-95\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"667\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/16585255_1716460865351244_5272675605471559680_a-1.jpg?fit=667%2C667&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/16585255_1716460865351244_5272675605471559680_a-1.jpg?w=667&amp;ssl=1 667w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/16585255_1716460865351244_5272675605471559680_a-1.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/16585255_1716460865351244_5272675605471559680_a-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/16585255_1716460865351244_5272675605471559680_a-1.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/16585255_1716460865351244_5272675605471559680_a-1.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/16585255_1716460865351244_5272675605471559680_a-1.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Marracash<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?fit=1080%2C1080&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/15538290_1461492570535131_584582539755126784_a.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Shea Marie<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?fit=1080%2C1080&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/20590036_348249708946467_5478638502998441984_a.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Andre Hamann<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"483\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Roberta-Branchini.png?fit=476%2C483&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Roberta-Branchini.png?w=476&amp;ssl=1 476w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Roberta-Branchini.png?resize=320%2C325&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Roberta-Branchini.png?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Roberta Branchini<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1549022202418{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=&#8221;25&#8243; item=&#8221;mediaGrid_Default&#8221; grid_id=&#8221;vc_gid:1558622078291-2f50241f-814f-0&#8243; include=&#8221;4186,4188,4189,4190,4191,4192&#8243;][vc_column_text css=&#8221;.vc_custom_1545306935904{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\"><strong>RESULTS<\/strong><\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL REACH<\/p>\n<h2 style=\"text-align: center;\">11.1M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 style=\"text-align: center;\">3.5M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-gratipay&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">ENGAGEMENT RATE<\/p>\n<h2 style=\"text-align: center;\">+2.9%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1548089775060{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">\u00a0SPRING\/SUMMER 2017<\/h5>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1556111233355{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p style=\"text-align: center;\">The <strong>Puma Eyewear<\/strong> Spring\/Summer 2017 campaign involved some international talents who have produced a lot of Instagram contents. Each post contained the tag to the official <strong>Puma<\/strong> profile and dedicated hashtags <strong>#PUMAsquad<\/strong> and <strong>#KeringEyewear<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1549022214132{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-11&#8243;]\t<div id=\"thb-team-47\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"596\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/Schermata-2018-05-08-alle-14.50.23.png?fit=589%2C596&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Gue Pequeno<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?fit=1080%2C1080&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/21107707_124029658247465_1963193713794482176_a.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Sita Bellan<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"821\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/19761106_838245776322886_8144394776569970688_a.jpg?fit=821%2C821&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/19761106_838245776322886_8144394776569970688_a.jpg?w=821&amp;ssl=1 821w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/19761106_838245776322886_8144394776569970688_a.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/19761106_838245776322886_8144394776569970688_a.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/19761106_838245776322886_8144394776569970688_a.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/19761106_838245776322886_8144394776569970688_a.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/19761106_838245776322886_8144394776569970688_a.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/19761106_838245776322886_8144394776569970688_a.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>The Native Fox<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"586\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/luanna.png?fit=596%2C586&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/luanna.png?w=596&amp;ssl=1 596w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/luanna.png?resize=320%2C315&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/luanna.png?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Luanna<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1549022218567{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=&#8221;25&#8243; item=&#8221;mediaGrid_Default&#8221; grid_id=&#8221;vc_gid:1558622078295-16255f9e-bcf5-10&#8243; include=&#8221;1389,1388,1387,1385,4195,4196&#8243;][vc_column_text css=&#8221;.vc_custom_1545306935904{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\"><strong>RESULTS<\/strong><\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL REACH<\/p>\n<h2 style=\"text-align: center;\">3.8M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 style=\"text-align: center;\">4.7M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-gratipay&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">ENGAGEMENT RATE<\/p>\n<h2 style=\"text-align: center;\">+3.6%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1547132829233{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1558013322633{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;] Over the years Digital Dust&hellip;<\/p>\n","protected":false},"author":4,"featured_media":5297,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5295","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma Eyewear Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Puma Eyewear Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/pumaeyewear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma Eyewear Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Puma Eyewear Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/en\/portfolio\/pumaeyewear\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T12:09:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/05\/1.jpeg?fit=3024%2C3024&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3024\" \/>\n\t<meta property=\"og:image:height\" content=\"3024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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