{"id":5568,"date":"2020-12-17T11:00:30","date_gmt":"2020-12-17T11:00:30","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/armaniexchange\/"},"modified":"2021-06-23T22:25:56","modified_gmt":"2021-06-23T22:25:56","slug":"armaniexchange-2-2","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/armaniexchange-2-2\/","title":{"rendered":"Armani Exchange"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1610893573069{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION & DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1623862735976{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

A|X THE BEST GIFTS<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1624486623958{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Armani Exchange<\/strong> has entrusted to Digital Dust<\/em> the creation of the exclusive video for the launch of the gift guide section on the site armaniexchange.com.<\/p>\n

With the aim of creating an interactive experience that can guide and involve the user while browsing the site, Digital Dust<\/em> has designed and coordinated the creation of a video that was shot entirely in green screen and motion graphic. The agency has effectively and creatively combined the art direction and the management of content creation activities, integrating them with a targeted activity of influencer marketing. The faces of the project are Giulia Bizzotto<\/strong> and Umberto Manca<\/strong>, young and smart talent able to fully reflect the mood of Armani Exchange<\/strong>.<\/p>\n

To increase the online buzz around the launch of the video, the influencer protagonists have both also shared on their Instagram some video exctract. This way their fanbases have also been involves and the talents have had the chance to show the new Armani Exchange website section and some of the products they have been wearing from FW20 collection featured in the video.<\/p>\n

The video, in which the protagonists move through the various sections of armaniexchange.com, gives a completely new user experience, Engaging and interactive, able to better communicate the aesthetics of the brand and to implement successfully and in an original way the drive to site.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552034707678{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giulia Bizzotto<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Umberto Manca<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1610037130548{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1624486481123-f915a794-3a86-5″ include=”8523,8527,8539,8534,8541,8533″][vc_column_text css=”.vc_custom_1610037187217{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+179K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+39K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1.01%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1610893582960{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1610123391514{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To increase the brand awareness and online consideration of Armani Exchange <\/b><\/span>and communicate the iconic nature of the brand’s latest collection, ICON COLLECTION 2020<\/strong> Digital Dust<\/i> has created an influencer campaign with the aim of gathering a series of captivating contents with a strong storytelling: a proper celebration of the glorious ’90s.<\/p>\n

Among the influencers involved Kevin Pabel<\/i><\/b><\/span>, Valentina Cabassi<\/i><\/b><\/span> and Clara Berry<\/i><\/b><\/span>. Digital Dust<\/i> has also created a dedicated stickers set <\/i><\/b><\/span>and a filter<\/i><\/b><\/span> for Instagram stories,\u00a0 <\/span>available on A|X official profile.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552034707678{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Clara Berry<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Kevin Pabel<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Valentina Cabassi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Bridget Malcolm<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1616418832821{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

4.1M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

1.2M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+14.3%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1552035661731{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

CITYAXESS & AXCREW<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1556111521474{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In 2018, Digital Dust<\/em> has developed two digital campaigns for the Spring\/Summer 18 collection of Armani Exchange<\/strong>: CityAxess<\/strong> & AxCrew<\/strong>.<\/p>\n

In both campaigns have been involved numerous international talents who have created a series of prominent contents that has worked as a lever to increase the visibility<\/strong> around the brand’s channels.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552034707678{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Luca Vezil<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Sophia Salaroli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Matthias Geerts<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Jourdan Sloane<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column]\t

\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alisa Ueno<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Daniel Illescas<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Jacqueline Mikuta<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Byron Langley<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1624486481140-764be9d8-f49c-4″ include=”2612,5544,2613,5546,2614,5548,2630,2629,2628,2626,2627,5556″][vc_column_text css=”.vc_custom_1552037142896{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

2.3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+12.4%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1610893532254{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

EXPERIENCE<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1556111542488{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In 2018, for the opening of the new Armani Exchange<\/strong> store in Miami<\/strong>, Digital Dust<\/em> has involved the American influencer Derek Luh<\/strong> who, through a series of surveys on Instagram, visited the most famous places in Miami led by the advice of his followers.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038718314{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

INFLUENCER<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Derek Luh<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1624486481146-de2146bb-9839-5″ include=”5564,5562,5560″][vc_column_text css=”.vc_custom_1552037142896{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

170K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

119.8K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+59%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1610893573069{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] CONTENT PRODUCTION & DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1623862735976{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”] A|X…<\/p>\n","protected":false},"author":4,"featured_media":7598,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5568","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nArmani Exchange Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Armani Exchange Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/armaniexchange\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armani Exchange Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Armani Exchange Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/portfolio\/armaniexchange\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T22:25:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/Schermata-2020-12-23-alle-17.35.25-2.jpg?fit=1439%2C809&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1439\" \/>\n\t<meta property=\"og:image:height\" content=\"809\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" 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