{"id":5723,"date":"2019-02-03T13:36:10","date_gmt":"2019-02-03T13:36:10","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/pollini\/"},"modified":"2019-11-13T14:02:07","modified_gmt":"2019-11-13T14:02:07","slug":"pollini","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/pollini\/","title":{"rendered":"Pollini"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1573653723895{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA\u00a0STRATEGY<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1553098452217{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 4vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

From 2017 to 2018, Digital Dust<\/em> managed the Pollini’s Facebook, Instagram and Twitter profiles.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527173699926{margin-right: 5vh !important;margin-left: 5vh !important;}”][vc_column width=”1\/4″][vc_single_image image=”1761″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1762″ img_size=”large” alignment=”center”][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1763″ img_size=”large” alignment=”center”][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”1764″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1527173694427{margin-right: 1vh !important;margin-left: 1vh !important;}” el_class=”align-center”][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-facebook” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004542487{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553481280{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Facebook<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-instagram” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004606185{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553520194{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Instagram<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-twitter” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004635851{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1521553538792{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Twitter<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527173677283{margin-right: 1vh !important;margin-left: 1vh !important;padding-top: 2vh !important;padding-bottom: 2vh !important;}”][vc_column css=”.vc_custom_1516200473506{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1553098883277{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

To increase consideration<\/strong> of the official brand channels and content engagement<\/strong>, Digital Dust<\/em> has developed a targeted strategy for the various social channels.<\/p>\n

With the aim of repositioning<\/strong> the brand, expanding the target audience to younger age groups, the new communication strategy has allowed us to model the image thanks to the visual homogeneity of the feed, despite being composed of different contents.<\/p>\n

Furthermore, the creation of a sales oriented editorial plan in line with the brand’s commercial needs has made the social platforms a real showcase for new products, the profiles were directly connected to the brand’s official e-commerce.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1553099316459{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;background-color: #fafafa !important;}”]\n

The brand\u2019s Instagram platform recorded the following growth spreads over a period of six months (August 2017 \u2013 February 2018) compared to the previous period:<\/span><\/h6>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1518011058914{padding-right: 20% !important;padding-left: 20% !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1521564379648{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

FOLLOWER GROWTH RATE<\/p>\n

+33%<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1521564435856{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

ENGAGEMENT RATE<\/p>\n

+266%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1553099370963{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;background-color: #fafafa !important;}”]\n
\n
\n
In the same period the Facebook profile of the brand recorded the following growth differentials:<\/h6>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1518011058914{padding-right: 20% !important;padding-left: 20% !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1521564242792{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

FOLLOWER GROWTH RATE<\/p>\n

+22%<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1521564266650{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

ENGAGEMENT RATE<\/p>\n

+71%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1553096173686{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1573653715528-2e792f62-7885-10″ include=”1765,1766,1767,1768,1769,1770,3347,3348,3349,3350,3351,3352″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1573653723895{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA\u00a0STRATEGY [\/vc_column_text][vc_column_text css=”.vc_custom_1553098452217{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 4vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh…<\/p>\n","protected":false},"author":4,"featured_media":1014,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5723","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion"],"acf":[],"yoast_head":"\nPollini Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Pollini Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/pollini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pollini Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" 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