{"id":5757,"date":"2019-02-06T15:36:43","date_gmt":"2019-02-06T15:36:43","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/jeep\/"},"modified":"2019-04-03T10:12:54","modified_gmt":"2019-04-03T10:12:54","slug":"jeep","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/jeep\/","title":{"rendered":"Jeep"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1554214164750{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1554285639891{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In the last few years, Digital Dust<\/em> has created a series of digital PR campaigns for the promotional launch of new Jeep<\/strong> models involving numerous influencers who have had the opportunity to participate in special events in suggestive locations.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554217770110{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”]\n

JEEP MEDIA DRIVE<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554285723877{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

On the occasion of the launch of the new Jeep Compass<\/strong> model, Digital Dust<\/em> has developed a digital campaign that, thanks to the many talents involved, has increased brand awareness<\/strong>.<\/p>\n

All the Instagram posts made contained the dedicated hashtags #JeepCompass<\/strong>, #Jeep<\/strong> and #Recalculating<\/strong> and the tag to the social profiles @jeeppeople<\/strong> and the official accounts of the countries of origin of each talent.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554213929682{background-color: #fafafa !important;}”]\n

\u00a0SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Peppe Cant<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ilona Izabella<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Josh Cowan<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Tinta Corda<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1516096584874{margin-top: 5vh !important;margin-bottom: 5vh !important;}”][vc_column][vc_column_text css=”.vc_custom_1554214488229{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1554285439364-51516f3e-1373-7″ include=”2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206,2207,2208,2209,2210,2211,2212″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1515769041342{margin-top: 7vh !important;}”][vc_column][vc_column_text css=”.vc_custom_1554214531776{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

697K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

310K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2.9%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1554285847422{background-color: #fafafa !important;}”]\n

GENEVA MOTOR SHOW<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554285823136{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To increase awareness<\/strong> around the launch of the new Jeep Compass<\/strong> model at the Geneva Motor Show<\/strong>, Digital Dust<\/em> involved the internationally renowned talent Ben Collins<\/strong> to tell to his followers the characteristics of the brand’s machines.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554216827664{background-color: #fafafa !important;}”]\n

INFLUENCER<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ben Collins<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1554217834596{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1554285439369-d242ed74-0c66-2″ include=”1429,1428,1427″][vc_column_text css=”.vc_custom_1554217630425{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

468K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

1.2M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1.2%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1554217983328{background-color: #fafafa !important;}”]\n

ROLLING STONES TOUR<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554285954005{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

To communicate the experience linked to the Jeep Compass Rolling Stones Tour<\/strong>, in particular the Hamburg<\/strong> stage, Digital Dust<\/em> has developed a digital pr campaign to increase awareness around the new model of the brand.<\/p>\n

The influencer involved transmitted a positive vision<\/strong> of the brand to his followers in line with the concept of global Jeep communication.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554216827664{background-color: #fafafa !important;}”]\n

INFLUENCER<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Louis Darcis<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1515769041342{margin-top: 7vh !important;}”][vc_column][vc_column_text css=”.vc_custom_1554217834596{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1554285439372-851ad3e6-57e5-7″ include=”2227,2228,2229″][vc_column_text css=”.vc_custom_1554218208685{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

202K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

186.9K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2.6%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1554218806333{background-color: #fafafa !important;}”]\n

WINTERPROOF<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554285996332{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

Digital Dust<\/em> has developed a digital campaign to increase brand awareness around Jeep<\/strong> and in particular with regards to the Jeep Winterproof Tour<\/strong> held among the main ski resorts in the Alps.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554220211834{background-color: #fafafa !important;}”]\n

INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Albert Barrut<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Charlotte De Carle<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Nicol\u00f2 Balini<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1515769041342{margin-top: 7vh !important;}”][vc_column][vc_column_text css=”.vc_custom_1554220245017{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1554285439374-e93ca1da-4e29-7″ include=”2216,2217,2218,2219,2220,2221″][vc_column_text css=”.vc_custom_1554220268649{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

788K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

360K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+3.7%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1554214164750{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1554285639891{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] In the last few…<\/p>\n","protected":false},"author":4,"featured_media":1424,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5757","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-entertainment-en"],"acf":[],"yoast_head":"\nJeep Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Jeep Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/jeep\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeep Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Jeep Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta 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