{"id":5773,"date":"2019-02-06T15:36:46","date_gmt":"2019-02-06T15:36:46","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/salvatore-ferragamo\/"},"modified":"2019-04-04T15:01:18","modified_gmt":"2019-04-04T15:01:18","slug":"salvatore-ferragamo","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/salvatore-ferragamo\/","title":{"rendered":"Ferragamo Parfums"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-5&#8243;][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1554383589713{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;]\n<h4 style=\"text-align: center;\">DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1554388649003{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p style=\"text-align: center;\">In 2016, <strong>Salvatore Ferragamo<\/strong> commissioned <em>Digital Dust<\/em> to create digital campaigns able to give visibility and create awareness around the fragrances of the brand in Germany, involving at the same time the online community to participate in the <strong>#ScentofLife<\/strong> <strong>Awards<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1554383826403{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}&#8221;]\n<h5 style=\"text-align: center;\">UOMO SALVATORE FERRAGAMO<\/h5>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: center;\">In September 2016, <em>Digital Dust<\/em> involved some German influencers who created some contents to promote the release of the new fragrance <strong>UOMO Salvatore Ferragamo<\/strong> enhancing the concept of <strong>Italian style<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1554383882143{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}&#8221;]\n<h5 style=\"text-align: center;\">INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column]\t<div id=\"thb-team-47\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/marvin.jpg?fit=1000%2C1000&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/marvin.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/marvin.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/marvin.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/marvin.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/marvin.jpg?resize=600%2C600&amp;ssl=1 600w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Marvin Sheckler<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/03\/Progetto-senza-titolo-1-3.png?fit=600%2C600&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Philipp Hehmann<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/03\/Progetto-senza-titolo-2-1.png?fit=600%2C600&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Sandro Ras\u00e0<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/03\/Progetto-senza-titolo-3-1.png?fit=600%2C600&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Sebastian Schmidt<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=&#8221;.vc_custom_1554385408922{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=&#8221;25&#8243; grid_id=&#8221;vc_gid:1554388556205-9ef22a46-afd5-0&#8243; include=&#8221;78,80,77&#8243;][vc_column_text css=&#8221;.vc_custom_1554385428259{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}&#8221;]\n<h5 style=\"text-align: center;\">RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\">TOTAL REACH<\/h5>\n<h2 style=\"text-align: center;\">633K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\">IMPRESSIONS<\/h5>\n<h2 style=\"text-align: center;\">225K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-gratipay&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\">ENGAGEMENT RATE<\/h5>\n<h2 style=\"text-align: center;\">+2.4K<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-5&#8243;][vc_column_text css=&#8221;.vc_custom_1554387415249{border-top-width: 2px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}&#8221;]\n<h5 style=\"text-align: center;\">UOMO SALVATORE FERRAGAMO &amp; SIGNORINA MISTERIOSA<\/h5>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: center;\">In December 2016, to continue the promotion of the fragrance <strong>UOMO Salvatore Ferragamo<\/strong> and create awareness on the fragrance <strong>Signorina Misteriosa<\/strong>, <em>Digital Dust<\/em> created a digital campaign involving some talent couples who created a series of contents to promote the two fragrances.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1554383882143{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}&#8221;]\n<h5 style=\"text-align: center;\">INFLUENCERS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column]\t<div id=\"thb-team-68\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/03\/Progetto-senza-titolo-4-2.png?fit=600%2C600&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Jacqueline Mikutas<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/03\/Progetto-senza-titolo-5-2.png?fit=600%2C600&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Klemens White<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/03\/Progetto-senza-titolo-6-2.png?fit=600%2C600&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Debi Fl\u00fcgge<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/03\/Progetto-senza-titolo-7-1.png?fit=600%2C600&amp;ssl=1\" data-sizes=\"auto\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Kevin Schmitz<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=&#8221;.vc_custom_1554385408922{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=&#8221;25&#8243; grid_id=&#8221;vc_gid:1554388556212-d5eb5e38-59ae-2&#8243; include=&#8221;835,62,61,833,45,51&#8243;][vc_column_text css=&#8221;.vc_custom_1554385428259{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}&#8221;]\n<h5 style=\"text-align: center;\">RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\">TOTAL REACH<\/h5>\n<h2 style=\"text-align: center;\">1.1M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\">IMPRESSIONS<\/h5>\n<h2 style=\"text-align: center;\">545K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-gratipay&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\">ENGAGEMENT RATE<\/h5>\n<h2 style=\"text-align: center;\">+3.5%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-11 vc_col-md-5&#8243;][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1554383589713{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1554388649003{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]&hellip;<\/p>\n","protected":false},"author":4,"featured_media":61,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5773","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferragamo Parfums Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Ferragamo Parfums Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/salvatore-ferragamo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferragamo Parfums Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Ferragamo Parfums Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/portfolio\/salvatore-ferragamo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-04T15:01:18+00:00\" \/>\n<meta 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