{"id":5852,"date":"2018-11-21T13:53:17","date_gmt":"2018-11-21T13:53:17","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/korff\/"},"modified":"2019-11-13T14:03:25","modified_gmt":"2019-11-13T14:03:25","slug":"korff","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/korff\/","title":{"rendered":"Korff"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1555073717082{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555085344877{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In 2018 Digital Dust<\/em> has realized numerous digital campaigns and seeding activities involving different talents from the beauty and lifestyle sector to launch the products of the new lines.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555074408227{background-color: #fafafa !important;}”]\n

PROJECT ON TOP<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555085489914{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

With the aim of strengthening Korff<\/strong>‘s online positioning and giving visibility to the Perfect Balance<\/strong> skincare product line and to the new eye make-up, Digital Dust<\/em> has designed and implemented an on top project involving two talent celebrities.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555074697892{background-color: #fafafa !important;}”]\n

INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alice Campello<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Costanza Caracciolo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1555076902332{background-color: #fafafa !important;}”]\n

CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1573653778203-60732b6a-d3fb-5″ include=”5843,5841,5840,5842,5845,5844″][vc_column_text css=”.vc_custom_1555076507430{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

2.9M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

4M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1.1%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1555077021730{background-color: #fafafa !important;}”]\n
LISTEN TO YOUR SKIN<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555085742999{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

The annual Listen To Your Skin<\/strong> campaign was designed and implemented by Digital Dust<\/em> with the aim of strengthening Korff<\/strong>‘s online positioning and giving visibility to the skincare products of the Purifying<\/strong>, Hydro-Radiance<\/strong> and Perfect Balance<\/strong> lines.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555077446837{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Diletta Amenta<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alice De Togni<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alessia Reato<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Martina Pinto<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1555077790153{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1573653778207-13f0e65a-e62b-0″ include=”3800,3801,3802,3803,3804,3805″][vc_column_text css=”.vc_custom_1555078041792{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

1.5M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

2.4M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1555078591617{background-color: #fafafa !important;}”]\n
MY KORFF CHOICE<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555086677741{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

My Korff Choice<\/strong> is the annual digital campaign developed by Digital Dust<\/em> focused on make-up products with the aim of increasing its awareness.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555079203379{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marta Cerreto<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Michela Parisi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giuliana Arcarese<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Vanessa Ziletti<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1555079210882{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1573653778209-04cf5343-3efc-6″ include=”3780,3781,3783,3784,3786,3787,3788,3790,3791″][vc_column_text css=”.vc_custom_1555079465094{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

2M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

2.8M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+1.2%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1555079725703{background-color: #fafafa !important;}”]\n
SOLARI 2018<\/h5>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555085996465{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To introduce the line dedicated to solar products by Korff<\/strong> Digital Dust<\/em> involved a series of influencers from the beauty world who explained through their contents all the benefits of the new solar products.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555080179330{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Maggie Dallospedale<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Roberta Zioni<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Linda Morselli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ludovica Robaudo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1555080186283{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1573653778211-362e560f-f50f-9″ include=”3766,3767,3768,3769,3770,3771″][vc_column_text css=”.vc_custom_1555080385369{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

1.7M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

233K<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+ 1%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1573653799617{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA\u00a0STRATEGY<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555086094045{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In 2018 Digital Dust<\/em> managed Korff<\/strong>‘s Facebook and Instagram profiles with the aim of increasing its awareness, engagement and consideration.<\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_icon icon_fontawesome=”fa fa-facebook” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″][vc_column_text]\n

Facebook<\/a><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_icon icon_fontawesome=”fa fa-instagram” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″][vc_column_text]\n

Instagram<\/a><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555086318121{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f7f7f7 !important;}”]\n

The brand\u2019s Instagram platform recorded the following growth spreads over a period of six months (July 2018 – December 2018):<\/h6>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]\n

FOLLOWER GROWTH RATE<\/p>\n

+37%<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+22%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1555082841207{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555086432176{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> has also designed and created ad-hoc photographic services taking care of the art direction of different contents, guaranteeing visual homogeneity and an image in line with the brand identity<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555081332909{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”35″ grid_id=”vc_gid:1573653778215-cfeec2b5-182b-3″ include=”3747,3746,3745,6224,6223,6222,6225,6226,6235,6228,6229,6230,6233,6231,6232″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1555073717082{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555085344877{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] In 2018 Digital Dust…<\/p>\n","protected":false},"author":4,"featured_media":5842,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5852","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en"],"acf":[],"yoast_head":"\nKorff Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Korff Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/korff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Korff Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Korff Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/portfolio\/korff\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-13T14:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2018\/11\/Progetto-senza-titolo-3-1.png?fit=1080%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" 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