{"id":5925,"date":"2018-06-27T11:03:47","date_gmt":"2018-06-27T11:03:47","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/baldinini\/"},"modified":"2021-01-20T21:39:36","modified_gmt":"2021-01-20T21:39:36","slug":"baldinini","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/baldinini\/","title":{"rendered":"Baldinini"},"content":{"rendered":"
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SOCIAL MEDIA STRATEGY<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1611177863898{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

From 2018 to 2020 Digital Dust<\/em> managed the social profiles of the Baldinini<\/strong> brand: Facebook, Instagram and Twitter.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-facebook” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004542487{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1530111730938{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Facebook (Main)<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-instagram” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004606185{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1530111721367{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Instagram (Main)<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-twitter” color=”custom” align=”center” css_animation=”fadeInDown” custom_color=”#777777″ css=”.vc_custom_1518004635851{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1530111712981{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]\n

Twitter (Main)<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527174442888{margin-right: 1vh !important;margin-left: 1vh !important;}”][vc_column css=”.vc_custom_1516200473506{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1611177879087{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

With the aim of increasing the awareness<\/b><\/span>, engagement<\/b><\/span> and consideration<\/b><\/span> of the brand\u2019s on its official social channels, Digital Dust has developed a targeted strategy for each channel to increase the appeal for the target audience, thanks also to an identity which reflects the values of the brand.<\/p>\n

Through a variegated editorial plan, the feed becomes a showcase characterized by visual homogeneity rich in content such as still life, campaign shots, editorials and repost influencers.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555331592182{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1611178756969-f1af9da9-de63-2″ include=”7812,7813,7817,7815,7829,7830,7831,7832,7833″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1611177938840{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]\n
The brand\u2019s Instagram platform recorded the following KPIs in an analysis period referring to the last 12 months (January-December 2020):<\/span><\/h6>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1518011058914{padding-right: 20% !important;padding-left: 20% !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1611178038440{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

ENGAGEMENT RATE (MAIN)<\/p>\n

+4%<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1611178159031{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}”]\n

AVERAGE REACH <\/b>(MAIN)<\/span><\/p>\n

+481K%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1527174442888{margin-right: 1vh !important;margin-left: 1vh !important;}”][vc_column css=”.vc_custom_1516200473506{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text css=”.vc_custom_1555331157221{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555496354351{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh !important;padding-right: 2vh !important;padding-bottom: 2vh !important;padding-left: 2vh !important;}”]\n

Digital Dust<\/em> has also created ad hoc<\/em> photographic contents both in studio and outdoor, still life and worn to make social media always attractive and innovative.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1555331592182{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;border-left-color: #f0f0f0 !important;border-right-color: #f0f0f0 !important;border-top-color: #f0f0f0 !important;border-bottom-color: #f0f0f0 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1611178756973-b8924cf6-72b5-10″ include=”2454,2461,2452,2455,2456,2457,2458,2459,2460″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” css=”.vc_custom_1527174442888{margin-right: 1vh !important;margin-left: 1vh !important;}”][vc_column css=”.vc_custom_1611178764367{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text css=”.vc_custom_1611178720184{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA STRATEGY [\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1611177863898{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2vh…<\/p>\n","protected":false},"author":4,"featured_media":7811,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5925","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion"],"acf":[],"yoast_head":"\nBaldinini Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Baldinini Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/baldinini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baldinini Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Baldinini Case History: scopri il progetto digital che abbiamo realizzato.\" 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