{"id":5933,"date":"2018-03-20T11:53:20","date_gmt":"2018-03-20T11:53:20","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/carreraeyewear\/"},"modified":"2019-04-23T09:40:24","modified_gmt":"2019-04-23T09:40:24","slug":"carreraeyewear","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/carreraeyewear\/","title":{"rendered":"Carrera Eyewear"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1555422605505{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

INFLUENCER MARKETING<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555422625349{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text]\n

From 2016 to 2018 Carrera<\/strong> commissioned Digital Dust<\/em> to develop digital campaigns in which were involved numerous international talents in line with the brand and the message it wanted to communicate, namely #DriveYourStory<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1556008283443{background-color: #f9f9f9 !important;}”]\n

#DRIVEYOURSTORY 2018<\/h5>\n[\/vc_column_text][vc_column_text]\n

In 2018 Digital Dust<\/em> has selected a series of talents from different worlds to tell through their shots the experiences that have represented a crucial moment in their lives.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555423904997{background-color: #f9f9f9 !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Andy Torres<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Andr\u00e9 Hamann<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Tina Kunakey<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Diego Barrueco<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Caroline Vreeland<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Andrea Marcaccini<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Armela Jakova<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Derek Luh<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1555425071197{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1556011617422-e191dcfd-0361-6″ include=”5907,5908,5909,5910,5911,5912,5913,5914,5915,5916,5917,5918″][vc_column_text css=”.vc_custom_1555429901467{background-color: #f9f9f9 !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

8M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

3.6M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+15%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1556008483589{background-color: #f9f9f9 !important;}”]\n

OTHER INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ghali<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Sonya Esman<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Miranda Makaroff<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Natalie Suarez<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1556008858560{background-color: #f9f9f9 !important;}”]\n

OTHER CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1556011617427-6d22186c-4e80-7″ include=”1298,1301,1300,1295,1297,1304″][vc_column_text css=”.vc_custom_1549028634706{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

EXPERIENCE<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1556012422109{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

From 2016, Digital Dust<\/em> deals with Carrera<\/strong> for the production of photographic and video contents with the collaboration of some influencers in line with the image of the brand that over the years have had the opportunity to participate in exclusive events around the world.<\/p>\n

From Los Angeles<\/strong> to Las Vegas<\/strong>, from Argentina<\/strong> to Uruguay<\/strong>, numerous contents were produced, destined not only for the site but also for the social media channels of the brand, which brought out the strong and courageous personalities of the talents.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555425071197{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1556011617429-5bf4b5ea-69f8-5″ include=”606,602,600,599,594,593,592,590,589,588,952,951,948,947,946,945,944,942″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1555422605505{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] INFLUENCER MARKETING [\/vc_column_text][vc_column_text css=”.vc_custom_1555422625349{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid…<\/p>\n","protected":false},"author":4,"featured_media":5907,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-5933","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion"],"acf":[],"yoast_head":"\nCarrera Eyewear Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Carrera Eyewear Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/carreraeyewear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrera Eyewear Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Carrera Eyewear Case 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