{"id":6247,"date":"2022-10-27T16:30:53","date_gmt":"2022-10-27T16:30:53","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=6247"},"modified":"2023-10-31T14:19:37","modified_gmt":"2023-10-31T14:19:37","slug":"mulac","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/mulac\/","title":{"rendered":"Mulac"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1554907870045{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1569947597877{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Since 2019,\u00a0Digital Dust<\/em> has been supporting MULAC<\/strong> in their digital PR activities, especially concerning seedings, digital campaigns and special projects.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964424267{background-color: #fafafa !important;}”]\n

CAPSULE LAURO<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964578075{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> was in charge for the creation of the first gender-less capsule collection for Mulac Cosmetics<\/strong>, designed by Achille Lauro. “Maleducata” by Achille Lauro<\/strong> is a limited-edition capsule with a glam and rock soul, aimed to design make up as a fluidity symbol. The artist was not only the protagonist of the campaign, but has been involved in all the steps of production: from the creative process, to the choice of products, up to their realization, sharing with Mulac essential identity values and the promotion of a new idea of beauty out of stereotypes. The project has been developed by Digital Dust in every aspect: from the idea to the communication strategy, from the artist\u2019s involvement to the production, up to the event that took place in Milan that saw the participation of exceptional talent and celebrity.<\/p>\n

Achille Lauro<\/strong><\/em>, Italian music status symbol, has been at the heart of the launch of the capsule enhancing the brand\u2019s vision of a beauty out of clich\u00e9s and stereotypes. The collection is the result of an explosive synergy between the disruptive and genderless soul of Mulac Cosmetics and the unique stylistic identity of the artist, symbol of the urban landscape, music and fashion icon, who has been able to stand out for its rebellion and its diversity.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964648366{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid element_width=”3″ gap=”25″ grid_id=”vc_gid:1666967858133-6acb9531-d5c2-4″ include=”10487,10488,10489,10490″][vc_column_text css=”.vc_custom_1666964102989{background-color: #fafafa !important;}”]\n
MULAC MOSCHINO<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964137988{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

On the occasion of Milan Fashion Week<\/b>, Mulac Cosmetics<\/b> collaborated with Moschino <\/b>as make-up sponsor during the Men Fashion Show S\/S 2023 <\/b>and the Women Fashion Show S\/S 2023<\/b>.<\/p>\n

Digital Dust <\/i>took care of the Digital PR invitations<\/b>, selecting 4 talents: Giorgia Soleri, Elisa Maino,\u00a0Ambra Cotti, \u00a0Alice De Bortoli, Rosalba, Stephanie Glitter and Ale Hilton<\/b> who went to the show, dressed Moschino and made up with the brand\u2019s make up products.<\/p>\n

The talents produced numerous IGS and IG Post, celebrating the event and the iconic make-up looks made by MUA Kabubi<\/b>, generating awareness<\/b> and online buzz<\/b> around the brand.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964276100{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid element_width=”3″ gap=”25″ grid_id=”vc_gid:1666967858134-9da8c56d-c4de-0″ include=”10479,10477,10476,10475″][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n
TOTAL FANBASE<\/h5>\n

+22.4M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/h5>\n

+41.7M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/h5>\n

+40.8M<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1666963992039{background-color: #fafafa !important;}”]\n

SEEDING ACTIVITY<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964015242{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

During 2022, to increase Mulac Cosmetics<\/b>‘ brand awareness<\/b> and to generate online<\/b> buzz <\/b>around the brand\u2019s must-have products, Digital Dust<\/i> supported Mulac by designing and coordinating several seeding<\/b> activities, involving selected talents in line with the brand values and various product launches.<\/p>\n

Moreover, in order to generate WOM<\/b>, Digital Dust <\/i>has coordinated all the Digital PR<\/b> activities on different occasions, as the Milan Fashion Week<\/b>, the opening event of the Mulac temporary shop in Milan during the Beauty Week<\/b> and Achille Lauro\u2019s concerts<\/b>, of which the brand is make-up official sponsor.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1666964029367{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid element_width=”3″ gap=”25″ grid_id=”vc_gid:1666967858135-e4461610-c84e-0″ include=”10482,10483,10484,10485″][vc_column_text css=”.vc_custom_1666964181429{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n
TOTAL FANBASE<\/h5>\n

+37.9M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/h5>\n

+15.5M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/h5>\n

+10M<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1570609676639{background-color: #fafafa !important;}”]\n

MULAC PRO TEAM<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1611167683825{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To increase the visibility of the brand, Digital Dust<\/i> has structured a project that has involved 3 professional makeup artist<\/b><\/span>. through the hashtag #showyourart<\/b><\/span> each MUA has created ad hoc contents that have allowed to give light to their inspiration. Each talent was involved in a different way<\/span>, to give attentions to their creativity, many contents were created such as: IG Post, IGTV and IG Stories sets.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1569947739132{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Chiara Bullo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Simone Gammino<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Tonia Calzerano<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1556031054650{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1666967858136-8d7485a4-3434-0″ include=”7798,7796,7799″][vc_column_text css=”.vc_custom_1556031088667{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n
TOTAL REACH<\/h5>\n

+79.2K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/h5>\n

+280K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/h5>\n

+2.3%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1611333450723{background-color: #fafafa !important;}”]\n

FOCUS ON EYES<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1611333522678{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

On the occasion of the launch of<\/strong> Mulac <\/b>– Focus On Eyes<\/b><\/span>, Digital Dust<\/i> organized a take over by LaCindina <\/b>on the profile IG @mulaccosmetics<\/span> in which took part the talent and TV personality Giulia Salemi<\/b><\/span>.<\/p>\n

Giulia and Cindy involved their followers by <\/span>answering all the comments in real time<\/b>, they also <\/span>providing the right beauty tips<\/b>.<\/span><\/p>\n

After the IG Live, Giulia showed through the IGS the make up just made during live, inviting all the followers to go and see the live saved as IGTV on @mulaccosmetics profile. The day after , Giulia posted a set of IGS in which she made a quick ‘get ready’ with her favorite Mulac Cosmetics products.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1569947739132{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giulia Salemi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1556031054650{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1666967858136-d9b3486d-8c62-1″ include=”7910,7908,7907″][vc_column_text css=”.vc_custom_1556031088667{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n
TOTAL REACH<\/h5>\n

+1.1M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/h5>\n

+1.1M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/h5>\n

+3%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1611167283734{background-color: #fafafa !important;}”]\n

MAKEUP SESSIONS<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1570610332294{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of MULAC<\/b>\u2019s IGTV\u00a0<\/b>channel, the brand asked\u00a0Digital Dust\u00a0<\/i>to involve a number of influencers that participated in special makeup sessions with well known Italian MUA\u00a0<\/b>such as Manuele Mameli and Chiara Bullo.<\/p>\n

The sessions have been a good opportunity to show the public the brand\u2019s products\u00a0<\/b>and their applications<\/b>, with a special focus on the new releases that were presented during the IGTV episodes, all within a format characterized by the \u201cfriends chat\u201d typical informal mood.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1569947739132{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Roberta Branchini<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Chadia Rodriguez<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Manuele Mameli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Chiara Bullo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1556031054650{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1666967858137-236fc68b-dac4-5″ include=”6294,6290,6292″][vc_column_text css=”.vc_custom_1556031088667{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n
TOTAL REACH<\/h5>\n

1.4M<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/h5>\n

427K<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/h5>\n

+2.1%<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1554907870045{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1569947597877{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Since 2019,\u00a0Digital…<\/p>\n","protected":false},"author":4,"featured_media":10488,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-6247","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty"],"acf":[],"yoast_head":"\nMulac Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Mulac Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/mulac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mulac Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Mulac Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/portfolio\/mulac\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T14:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2019\/04\/2-4x5-1.jpg?fit=1536%2C1920&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" 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