{"id":6937,"date":"2020-06-08T15:04:39","date_gmt":"2020-06-08T15:04:39","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=6937"},"modified":"2021-11-16T16:08:27","modified_gmt":"2021-11-16T16:08:27","slug":"orapesce","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/orapesce\/","title":{"rendered":"Orapesce"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][vc_column_text css=”.vc_custom_1601991415850{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

INFLUENCER MARKETING<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1610489535852{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In order to introduce the Orapesce <\/b><\/span>company and its service, whose goal is to bring the freshness and naturalness of the Adriatic fish directly to the table, a seeding activity was carried out which involved sending a selection of products chosen personally by the talent involved directly to their home.<\/p>\n

Some micro and medium talents were selected and created a series of contents between IG post and IG stories while a talent dedicated one blog posts to the brand. In order to create greater brand awareness and increase traffic on the brand’s IG page and on e-commerce, Orapesce<\/b><\/span> products were sent to some celebrities who dedicated IG Story at the Orapesce service, describing its products and functioning.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1601991621335{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Belen Rodriguez<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Chiara Passion<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Germana Busca<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Melita Toniolo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1549021777672{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1637078823265-ccfdac95-d877-9″ include=”7701,7699,7705,7693,7703,7706″][vc_column_text css=”.vc_custom_1545305680266{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+14.9M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+594.8k<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2.8%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][vc_column_text css=”.vc_custom_1620118203409{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1637078727162{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To increase the Orapesce<\/strong> fish delivery service awareness<\/b><\/span>, creating a sales-oriented vision<\/b><\/span> aligned with Instagram trends<\/b><\/span>.<\/p>\n

An identity built on a storytelling<\/b><\/span> linked to the product<\/b><\/span> and its high quality <\/b><\/span>through shots of fish specialties, recipes, engaging graphics and corporate content that tell the story of the fishermen.<\/i><\/p>\n

The Reels<\/b><\/span> are used to communicate video-recipes and tutorials in a more dynamic and fun way, following the latest trends, while the Instagram Stories<\/b><\/span> have the function of catalysing brand awareness<\/b><\/span> thanks to features<\/b><\/span> and influencer<\/b><\/span> activities, as well as encouraging<\/b><\/span> purchases<\/b><\/span> by including links to the e-commerce shop.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549021777672{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1637078823269-37dfe13e-79ab-6″ include=”8464,8398,8401,8461,8463,8395″][vc_column_text css=”.vc_custom_1545305680266{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWER GROWTH RATE<\/p>\n

+1%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

REACH<\/p>\n

+320K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2.4%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][vc_column_text css=”.vc_custom_1601991345470{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}”]\n

2020<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1601992919340{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Also in 2020 Digital Dust<\/em> worked for the fish delivery brand Orapesce<\/strong>, continuing with the creation of a visual identity<\/strong> aligned with Instagram trends<\/strong> and at the same time consistent with business objectives.<\/p>\n

Stories content have the function of catalyzing brand awareness<\/strong> thanks to features and recent influencer<\/strong> activities.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549021777672{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1637078823273-119b2a42-05df-7″ include=”6950,6951,6952,6948,6949,6953″][vc_column_text css=”.vc_custom_1545305680266{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWER GROWTH RATE<\/p>\n

+1.8%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

AVERAGE REACH<\/p>\n

+2.185<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2.1%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][vc_column_text css=”.vc_custom_1601991362897{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;}”]\n

2019<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1601992989965{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

With the focus of increasing the awareness<\/strong> of the Orapesce<\/strong> fish delivery service, Digital Dust<\/em> has developed a strategy capable of creating a visual identity aligned with Instagram trends<\/strong> and at the same time oriented towards business objectives.<\/strong><\/p>\n

An identity built on a storytelling<\/strong> linked to fishermen<\/strong> and the high quality<\/strong> of the product, delivered fresh, clean and filleted.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549021777672{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1637078823275-900bb301-60ef-2″ include=”6946,6942,6945,6944,6943,6941″][vc_column_text css=”.vc_custom_1545305680266{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWER GROWTH RATE<\/p>\n

+130%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

AVERAGE REACH<\/p>\n

+393<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+13%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][vc_column_text css=”.vc_custom_1601991415850{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] INFLUENCER MARKETING [\/vc_column_text][vc_column_text css=”.vc_custom_1610489535852{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] In order to…<\/p>\n","protected":false},"author":4,"featured_media":8462,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-6937","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-food-beverage-en"],"acf":[],"yoast_head":"\nOrapesce Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Orapesce Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/orapesce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orapesce Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Orapesce Case History: scopri il progetto digital che abbiamo realizzato.\" 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