{"id":6995,"date":"2020-11-05T18:52:55","date_gmt":"2020-11-05T18:52:55","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=6995"},"modified":"2021-08-03T01:22:08","modified_gmt":"2021-08-03T01:22:08","slug":"miamo","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/miamo\/","title":{"rendered":"Miamo"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1622198578371{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN – Spring 2021<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1622198597713{background-color: #fafafa !important;}”]\n

TikTok ACNEVER<\/span><\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1622198615298{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

During the month of April, for the MIAMO brand and the launch of the ACNEVER line<\/b><\/span>: dedicated to juvenile acne, Digital Dust<\/i> proposed the activation of an ADV campaign on Tik Tok<\/b><\/span>, an activity aimed at generating online buzz<\/b><\/span> for a dedicated communication to a Young age <\/b><\/span>group.<\/p>\n

3 Big talents Tik Toker were involved, each one made a creative video to show the products of the Acnever line through an engaging storytelling.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612189329192{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giulia Mannucci<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marco Cellucci<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Melissa Gilardi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1627953083368-ca8c5c15-b436-6″ include=”8729,8726,8725,8728,8727,8724″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612178908571{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+10.2M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+2.0M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+5.4%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1622194504430{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN 2021<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1622194556573{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

During the year 2021<\/b><\/span>, Digital Dust<\/i> took care of the Digital PR activity<\/b><\/span> for the MIAMO brand.<\/p>\n

With the aim of brand awareness <\/b><\/span>on social media, Digital Dust<\/i> has launched a strategy designed to reach different targets and people,<\/b><\/span> involving: Big, Medium and Micro talents<\/b><\/span> in order to obtain a more effective awareness-impact through an annual Digital Campaign activity and activities aimed at specific launches.<\/p>\n

In order to make the brand known to relevant personalities in the digital world, a targeted Digital PR activity<\/b><\/span> was created: a call to identify the most suitable MIAMO Protocol, targeted seeding activities and appointments in the Pharmacy to try the MIAMO treatments in the cabin through the advice of the beauty expert MIAMO.<\/p>\n

Moreover, talents are showing enthusiasm for collaboration by creating extra content and communicating their support for the MIAMO SALVAMAMME charity initiative.<\/b><\/span><\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612189329192{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alessia Mancini<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Belen Rodriguez<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Cecilia Rodriguez<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giulia De Lellis<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1627953083380-d418f63e-9db4-7″ include=”8712,8709,8714,8710,8711,8707″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612178908571{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+43.6M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+19.7M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

REACH<\/p>\n

+17.5%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1622194496519{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN 2020<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1612189475774{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/i> has been caring for the Digital PR <\/b><\/span>of MIAMO<\/strong>, starting from September 2020.<\/p>\n

With the aim of brand awareness <\/b><\/span>on social media, a strategy was launched designed to reach different targets <\/b><\/span>and people, involving: Big , Medium and Micro talent of an age group between 16 and 50 years.<\/p>\n

Digital Dust <\/i>conceived and coordinated digital campaign and seeding activities<\/b><\/span>. Through the creation of useful and informative digital contents, the talents involved have spread the MIAMO philosophy strongly linked to specific needs.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612189329192{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Francesca Stavolone<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giuliana Arcarese<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ilaria Ferraro<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Manuela Vitulli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1627953083384-ac957c9c-72ad-10″ include=”8081,8082,8080,8077,8076,8075″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612178908571{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+22M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+11.6M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+3%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1612178803513{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1612189234047{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In order to build the brand awareness and drive sales online, Digital Dust<\/i> supports MIAMO\u00a0<\/i><\/b><\/span>in its communication on all of the social media channels, <\/b><\/span>monitored from the content production <\/b><\/span>to the influencer activities <\/b><\/span>.<\/p>\n

Feed<\/b><\/span>, Stories <\/b><\/span>and IGTV contents<\/b><\/span> are created ad hoc to increase the awareness<\/b><\/span>, showcasing products and the values behind the brand and its founder Camilla D\u2019Antonio. thanks to the various Instagram features<\/b><\/span>.. Product-centered IG stories have the goal of bringing traffic to e-shop <\/b><\/span>swiping up on the e-commerce links.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid grid_id=”vc_gid:1627953083396-e8bae2ee-2729-8″ include=”8053,8047,8050,8466,7008,7018″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612178908571{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWERS GROWTH RATE<\/p>\n

4.6%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

AVERAGE REACH<\/p>\n

1.2M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

2.4%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1548087803004{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1612189245345{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> collaborates with MIAMO<\/b><\/span>\u00a0<\/strong>to create awareness<\/strong> on the product and increase engagement<\/strong> and consideration<\/strong> on the official social channels of the brand.<\/p>\n

To communicate the launch of 2 iconic products<\/strong> and their rebranding, RenewalPeel Serum<\/strong> and Oil Free Gel Ultra Mattifier<\/strong>, Digital Dus<\/em>t has developed a dedicated content production, coordinating the whole process from creative brainstorming to shooting.<\/p>\n

Digital Dust<\/em> has conceived and executed ad hoc photographic services dealing at 360\u00b0 with the artistic direction <\/strong>of the various contents, making a visual and a homogeneous image in line with the brand identity and its pillars.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1627953083400-0056a4cb-46b5-4″ include=”7000,6999,7001,6996,6997,6998,7002,7004,7003″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1622198578371{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL INFLUENCER CAMPAIGN – Spring 2021 [\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1622198597713{background-color: #fafafa !important;}”] TikTok ACNEVER [\/vc_column_text][vc_column_text css=”.vc_custom_1622198615298{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px…<\/p>\n","protected":false},"author":4,"featured_media":8467,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-6995","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty"],"acf":[],"yoast_head":"\nMiamo Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Miamo Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/miamo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miamo Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Miamo Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/portfolio\/miamo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T01:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/06\/128235085_130021555543686_7171677203447658579_n.jpeg?fit=1080%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" 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