{"id":7171,"date":"2020-11-06T22:01:14","date_gmt":"2020-11-06T22:01:14","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=7171"},"modified":"2021-05-05T17:48:51","modified_gmt":"2021-05-05T17:48:51","slug":"demarquet","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/demarquet\/","title":{"rendered":"De Marquet"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1612173890698{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1612174020349{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/i> supported De Marquet<\/strong> in creating an integrated social strategy<\/b><\/span>, in order to build up a recognizable identity<\/b><\/span> and increase the brand awareness<\/b><\/span> on social media (IG and FB).<\/p>\n

Focusing on De Marquet values<\/b><\/span> and the versatility<\/span> of the iconic Night&Day bag,<\/i><\/b><\/span> Digital Dust<\/em> defined an appealing and effective communication, establishing a long lasting relationship with the community and intercepting new potential contacts to be conveyed to the online shop.<\/p>\n

The strategy has been supported by a diversified editorial plan<\/b><\/span> and a specific content creation<\/b><\/span>, completed by regular management activities<\/b><\/span> (posting, community management and reports).<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1612174258785-3cc2a73b-cf4d-4″ include=”8031,8032,8033″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612174052419{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWERS GROWTH RATE<\/p>\n

0.4%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

AVERAGE REACH<\/p>\n

4.762<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

8.8%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1548087803004{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604914868442{background-color: #fafafa !important;}”]\n

Night&Day<\/strong><\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1604914875234{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> collaborates with De Marquet<\/strong> to increase the awareness<\/em> and the online sentiment<\/strong> with the aim of increasing the conversions and achieving the invoicing prediction agreed.<\/p>\n

In this sense, we propose to welcome and embrace a new concept <\/strong>to represent of the brand, to accompany social communication and to represent a guide for the content production shared on the official channel: #AttituDeMarquet.<\/p>\n

The De Marquet attitude express a constant combination of different looks, different occasions of use, different moods, different ways of being but always representing the same woman. Just like Night&Day<\/strong>, the iconic De Maquet bag that can be a thousand bags, from the combination of the base with the cover.<\/p>\n

With these concepts in mind Digital Dust<\/em> has taken care of the art direction<\/strong> of the different contents at 360\u00b0 by creating a shooting<\/strong> in studio in order to produce still life<\/strong> and onbody<\/strong> photos by using 2 models that will pose in the same way showing different outfits but the same bag with different covers. In this way the De Marquet\u2019s concept will be very clear and visibile to everyone: one product, different covers, different occasions.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1612174258790-413fa9f1-85ae-3″ include=”7179,7181,7180,7177,7176,7178,7174,7175,7173″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1612173890698{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA MANAGEMENT [\/vc_column_text][vc_column_text css=”.vc_custom_1612174020349{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Digital Dust supported De…<\/p>\n","protected":false},"author":4,"featured_media":8453,"comment_status":"closed","ping_status":"closed","template":"","tags":[26,99,27,104],"class_list":["post-7171","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-contentproduction-en","tag-demarquet","tag-fashion-en","tag-nightday-en","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nDe Marquet Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"De Marquet Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/demarquet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Marquet Case History | Digital Dust Agency\" \/>\n<meta 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