{"id":7210,"date":"2020-11-09T15:32:22","date_gmt":"2020-11-09T15:32:22","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=7210"},"modified":"2021-06-21T14:47:19","modified_gmt":"2021-06-21T14:47:19","slug":"lorenaantoniazzi","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/lorenaantoniazzi\/","title":{"rendered":"Lorena Antoniazzi"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][vc_column_text css=”.vc_custom_1620070698854{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1620070724284{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> collaborates with Lorena Antoniazzi<\/b><\/span>, the Italian brand specialized in high-end women’s knitwear, in creating an effective social media strategy <\/b><\/span>with the aim of generating brand awareness<\/b><\/span>, as well as increasing consideration<\/b><\/span> and engagement<\/b><\/span> with the audience.<\/p>\n

The communication of the brand values takes place through an organic editorial plan <\/b><\/span>and supported by a targeted ADV activity<\/b><\/span>, characterized by a tone of voice<\/b><\/span> able to fully communicate the essence and refinement of the brand<\/b><\/span>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1549021634089{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1624286584094-c155c490-c366-5″ include=”8377,8376,8378,8386,8382,8380,8388,8385,8375″][vc_column_text css=”.vc_custom_1545305680266{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWERS GROWTH RATE<\/p>\n

0.5%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

AVERAGE REACH<\/p>\n

40K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

4.8%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][vc_column_text css=”.vc_custom_1548695601967{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1604937047902{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To increase the brand awareness of Lorena Antoniazzi<\/strong> by getting close to the digital influencers world and to generate buzz online for the new SS20 and FW20 collections, Digital Dust<\/em> has created and managed a seeding strategy.<\/p>\n

16 national influencers<\/strong> have been involved. The talents received a Lorena Antoniazzi total look together with a flyer with the information and handles of the brand.<\/p>\n

Talents have published numerous contents among Instagram posts and stories, bringing the brand enormous visibility on their social channels.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1591626999089{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Agnese Violati<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Elena Barolo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Paola Mapelli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Rosella Migliaccio<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1549021634089{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid gap=”25″ grid_id=”vc_gid:1624286584098-54898e91-79af-5″ include=”7224,7232,7227,7231,7226,7228″][vc_column_text css=”.vc_custom_1545305680266{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+3.4M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+291k<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+4.8%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_empty_space][vc_column_text css=”.vc_custom_1620070698854{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA MANAGEMENT [\/vc_column_text][vc_column_text css=”.vc_custom_1620070724284{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Digital Dust…<\/p>\n","protected":false},"author":4,"featured_media":8454,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-7210","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en","portfolio-category-food-beverage-en"],"acf":[],"yoast_head":"\nLorena Antoniazzi Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Lorena Antoniazzi Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/lorenaantoniazzi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lorena Antoniazzi Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Lorena 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