{"id":7394,"date":"2020-01-29T13:36:03","date_gmt":"2020-01-29T13:36:03","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/invicta-2\/"},"modified":"2020-11-19T14:41:41","modified_gmt":"2020-11-19T14:41:41","slug":"invicta","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/invicta\/","title":{"rendered":"Invicta"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1548087803004{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604677800956{background-color: #fafafa !important;}”]\n

Spring Summer 2020<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1605796602458{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the season SS20<\/strong> Digital Dust<\/em> suggests for Invicta<\/strong> a shooting in studio with the inspiration of the Spring Break<\/strong>.<\/p>\n

The onbody and still life shots are characterized by the presence of floral elements<\/strong> that create a link between indoor and outdoor. The concept is declined in four different micro worlds<\/strong> that explore the various activities, during the spring, that is possible to do by wearing an Invicta backpack: Sport Time, Lazy and Books, Picnic, Games. Each concept is characterized by a different background colors and props to support the storytelling.<\/p>\n

Digital Dust<\/em> has taken care of the art direction<\/strong> of the different contents at 360\u00b0, ensuring visual homogeneity and an image in line with the brand identity<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1605796390644-2f94cbe1-da14-10″ include=”7156,7158,7157,7164,7163,7166,7161,7160,7162″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1605796899315{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Invicta<\/b><\/span> asked Digital<\/i> Dust<\/i> for consulting to relaunch the brand\u2019s communication<\/strong>, refreshing it with original and impactful ideas. The agency will manage different activities, like the construction of a storytelling<\/b><\/span>, the content<\/b><\/span> production<\/b><\/span> for social media channels, the social<\/b><\/span> media<\/b><\/span> management<\/b><\/span> and the strategic management of influencer<\/b><\/span> marketing<\/b><\/span> campaigns<\/b><\/span>, handling the whole art<\/b><\/span> direction<\/b><\/span> part as well.<\/p>\n

Age Of Invicta<\/b> is the concept that encloses a strong and innovative strategy that revolutionizes the traditional digital communication channel: Invicta is a backpack and you can fill it with anything you want<\/b><\/span>. Digital<\/i> Dust<\/i> revisited the brand\u2019s social media channels in this perspective: rich and diversified magazines with different columns that describe Invicta\u2019s world reinforcing and enriching its presence on social media. While maintaining a strong attention to the different social media feeds, a particular focus was put on Instagram Stories as a way to increase the users interaction<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-11″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1549021589786{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1605796390647-e5236995-8f36-2″ include=”6425,6423,6422,6430,6426,6432,6429,6421,6424,6435,6433,6434,6431,6427,6428″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1548087803004{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] CONTENT PRODUCTION [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604677800956{background-color: #fafafa !important;}”] Spring Summer 2020 [\/vc_column_text][vc_column_text css=”.vc_custom_1605796602458{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px…<\/p>\n","protected":false},"author":4,"featured_media":7155,"comment_status":"closed","ping_status":"closed","template":"","tags":[26,27,98,111,97],"class_list":["post-7394","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-contentproduction-en","tag-fashion-en","tag-invicta-en","tag-springbreak-en","tag-ss20-en","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nInvicta Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Invicta Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/invicta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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