{"id":7396,"date":"2020-11-06T13:11:11","date_gmt":"2020-11-06T13:11:11","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/ltb-2\/"},"modified":"2021-03-01T16:19:56","modified_gmt":"2021-03-01T16:19:56","slug":"ltb-2","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/ltb-2\/","title":{"rendered":"LTB"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1614615566589{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1612286662479{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/i> joins LTB<\/strong> in developing a social strategy for its media channels, mainly working on the brand awareness<\/b><\/span> and positioning<\/b><\/span> in Turkey and European countries. Creating an immersive and interactive experience provides an engaging storytelling<\/b><\/span>, with the objective to increase <\/b><\/span>the reach<\/b><\/span> and the conversion<\/b><\/span>, both on IG and FB.<\/p>\n

The \u201cLike To Be<\/i>\u201d<\/b><\/span> concept, created by Digital Dust<\/i>, defines a new brand identity: stronger and more conscious, ready for the global market. Digital Dust <\/i>combines the impactful TOV<\/b><\/span> of its social strategy with a dedicated content creation, using product-oriented formats<\/b><\/span> in order to widen its consumers target, drive more visits to the online shop and convert the traffic into sales<\/b><\/span>. The proposal is completed by regular posting<\/b><\/span> and reporting activities<\/b><\/span>.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612287086969{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1614615554002-d02254c8-b6d6-4″ include=”8130,8129,8128″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612287000960{background-color: #f9f9f9 !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWERS GROWTH RATE<\/p>\n

0.7%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

AVERAGE REACH<\/p>\n

13.370<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

2.0%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1548087803004{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1610396872038{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> collaborates with LTB Jeans<\/strong> to create awareness on the product and increase engagement<\/strong> and consideration<\/strong> on the official social channels of the brand. Digital Dust<\/em> developed the concept Like to Be<\/strong> (new interpretation of the acronym LTB) that will be declined in a visual<\/strong> and narrative storytelling<\/strong> through the creation of strongly inclusive contents. Finally, Digital Dust<\/em> has taken care of the art direction<\/strong> of the different contents at 360\u00b0, ensuring visual homogeneity and an image in line with the brand identity<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612287012876{background-color: #f9f9f9 !important;}”]\n

DENIM FIT GUIDE<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1610397078809{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> suggests, for the Season FW20\/21<\/strong>, an indoor shooting featuring the concept of Denim Fit Guide<\/b><\/span><\/p>\n

The shooting will take place in studio with a very simple background and a group of model will show, through pictures and video, the fitting of the different LTB items. Slim Fit<\/strong>, Straight Fit<\/strong>, Loose Fit<\/strong> etc will be then emphasized thanks to graphic elaborations that will transform the simple background in a ruled paper one in order to show the millimetric and precise fitting of all garments.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612287022956{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1614615554008-9c4b65e8-519f-4″ include=”7638,7633,7630,8148,8149,8150,8143,8144,8142″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612287033381{background-color: #f9f9f9 !important;}”]\n
URBAN FEELING<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1610396554624{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> suggests, for the FW20\/21<\/strong>, an outdoor shooting featuring the concept of Urban Feeling<\/strong>.<\/p>\n

A group of friends gets together to live the last days of summer in the city, getting ready for the upcoming fall-winter season. On a rooftop in the city they enjoy the sunshine, relax during the day while during the sunset they listen to music and channel their own party mood. For this shooting with 3 models the focus of communication will be on womenswear collection<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1612287022956{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1614615554009-d73701c8-4742-0″ include=”7034,7042,7035,7043,7045,7046,7039,7040,7037″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1614615566589{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] SOCIAL MEDIA MANAGEMENT [\/vc_column_text][vc_column_text css=”.vc_custom_1612286662479{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Digital Dust joins LTB…<\/p>\n","protected":false},"author":4,"featured_media":8146,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-7396","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nLTB Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"LTB Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/ltb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LTB Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"LTB Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" 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